This is a guest post by a good friend of mine, Chris Record, who I have been following for several years and learning from his training on the topics of Social Media Marketing, Search Engine Optimization, Direct Sales Recruiting, & Law of Attraction Marketing Techniques.
Are you a fan of Attraction-Based Marketing?
Have you heard the buzz and find yourself wondering whether it’s just guru-hype or whether it really works?
Have you read books like “The Secret” and “The Power” and you want some specific Attraction Marketing Training to help you take your business to the next level?
Are you looking to attract top industry leaders into your business to help you attain massive success?
If you answered yes to any of the questions above, then you are going to appreciate the value in these 5 attraction marketing tips below.
5 Powerful Attraction Marketing Training Tips
1. The Power of Positioning
In order for people to see you as a leader, you need to position yourself as a leader. And this same advice will work to help position yourself in any way that you desire.
So let’s look at The Power of Positioning.
Ask yourself these 3 questions:
Why would someone want to follow me?
What value do I have that I can share with people?
What values in other people do I see that attract me to them?
The purpose of these questions is to getting you thinking about how you can position yourself in a way that you can create more value to people, in a way that attracts them to you and inspires them to follow you.
This might be a certain skill that you have, and perhaps you can offer training on that skill and “position” yourself as an expert with that skill, and then give your training and value away for free to attract people to learn from you and learn more about who you are.
Most people position “other” people as leaders, but at some point you want to position yourself as a leader as well, so that you can harness the law of attraction using self-branding and attract more leaders into your business.
Put your opinions and thoughts and personality in front of as many people as you can, to find and attract like minded people who agree with you, and are fascinated to learn more.
One powerful key to making this happen is to set yourself up with a blog onine as an outlet to share these thoughts and ideas. The perfect example is this blog here (CesarRamirez.com) which brands Cesar as an industry expert in Attraction Marketing, and attracts people like myself to write articles for him.
This is the Law of Attraction in Effect right in front of your eyes!
And it’s just one example of the power of positioning and putting yourself in front of people who will be attracted to your brand, your business, and the idea of partnering with you in one way or another.
2. Are You In The Right Environment?
People generally become a product of their environment. If you hang around people long enough, you generally become just like them.
Now I realize this is just an assumption, but it’s actually true in so many ways. Here is an example exercise that one of my mentors would use while training audiences while he was a public speaker.
“I want you to think about your 5 closest friends. Now thing about their lifestyle, their income, and their habits. Now think about your own lifestyle, income, and habits. For most of you, it’s probably right around the average of your 5 closest friends.”
The point is that your environment will make a huge difference, not only in how you see yourself and your success, but also in how other people see you.
That doesn’t mean that you need to go out and spend a ton of money on nicer clothes, a new car, and a huge house. But it does mean that you need to think about the environment that you are putting yourself in and do what you can to improve it and create the environment that you are seeking.
For example, when you drive around in your car are you listening to positive audios that are teaching you how to become a better leader or teaching you specific skills? Look for opportunities like that to create a better more positive environment in things that you do on a day to day basis.
3. Internet-Based Attraction Marketing
Using the internet to attract high quality prospects, customers, leads, partners, and leaders into your business is a no-brainer, but it requires a solid plan to achieve great results.
There are many techniques, but the one that I want to share with you today is the idea of using a Self Funded Proposal to attract the right target people into your business.
When you identify your target market online, you want to advertise to them so that they can find you. But advertising costs can pile up making this difficult, so most people choose not to do it. That’s where self-funded proposals come in.
What is a Self-Funded Proposal?
When you pay for advertising, you need a way to recoup those costs as fast as possible. What most successful internet marketers do is position a low cost product in between them and their leads. This is called a self-funded proposal.
When someone clicks on your ad, and enter their email address, you take them to a sales page (video pages tend to work best), and that sales page should have a great sales pitch on a very lose cost product that you earn 100% commission from.
So if you make $50 in profit from this product, then you know that you can spend up to $50 in advertising to get just one buyer. At that point you break even on your advertising and ALL of your leads are essentially FREE!
Now you can attract all of the best people for your business without worrying about the high costs involved with marketing. You just need to test out various ads on small levels, and see how your sales pages convert. Once you figure it out, you have something that you can scale up as big as you want to take it!
4. Leverage Win/Win Scenarios
When you are attracting top leaders you always want to focus on what’s in it for them. But at the same time you need to make sure that there is something in it for you to make it worth your time.
This is what we call a win/win scenario.
The best way to go about this is to ask them questions about what they do, and what their goals are so that you can truly identify how you might be able to help them or work together somehow.
So many marketers just “push” their opportunity on other people, and they come across as pushy salesmen.
You want to “pull” people into your opportunity like a magnet. This is attraction marketing. And the best way to attract people is to tailor your offer to fit their needs and create a win-win scenario.
5. Learn How To Tell Your Story
I saved the best for last. The most successful entrepreneurs that I have ever met are all GREAT at telling their story.
This is something that you actually want to write down on paper, and rehearse and practice.
Think back to several things that have happened in your life that you can draw learning experiences from, and somehow find a way to tie them back into what you are currently doing with business.
Facts Tell, Stories Sell.
People buy off emotion, and justify off of logic, and the better you get at telling your story, you will captivate people and draw them in, which is the foundation of attraction marketing.
It’s all about your story.
So make a conscious effort to work very hard on creating a great story, and then practice it and get down some bullet points that you can repeat over and over again.
Listen to the stories of top leaders in your industry, and see if you can craft up your own version of a story and tell it the way that they tell it.
In summary, if you learn how to be a great attraction marketer then you will position yourself as a person of authority and draw in a loyal following that will want to partner with you on all your deals and buy everything that you have to sell.
It’s definitely a skill worth taking the time to Master!
—- About the Author —-
Chris Record is an internet marketer living in San Diego, California specializing in teaching people how to make money online using automated sales funnels, viral blogging systems, email follow up campaigns, and search engine optimization techniques. If you would like to work with Chris Record, or learn more about him, visit his blog at www.ChrisRecord.com