Leveraging The Passion Of Internet Marketing For Your Brand

In order to make money through Internet marketing, there is a certain level of commitment and passion demanded from entrepreneurs. The entrance of Internet marketing into the consciousness of business people is fairly new. It wasn’t until the last decade that marketing your brands on the Internet became more and more popular.

And because of the relatively elementary nature of marketing on the Internet, some entrepreneurs still do not completely understand what makes Internet marketing work and what doesn’t.

Interest vs. Passion

These two things are completely different from each other. You can have an interest on something that you will not feel passionate about. For example, having an interest in cosmetics does not mean you want to study its intricacies and make a living out of it. You may simply want to collect different types of cosmetics.

For men, being a fan of basketball does not mean you are passionate about it. Following the NBA every single season does not necessarily mean you will study its technicalities and eventually be an expert on it.

Passion, on the other hand, cultivates interest. Once you have the passion and the drive for something, you will automatically have an interest in it as well. Passion means you can do something day in and day out and not feel burned out at all. In fact, when you have a passion for something, you get more deeply involved with it the more you learn about it. And despite the obstacles that might come in your way, passion will usually chuck it off as a non-factor.

Finding Your Passion

How do you know that you are passionate about something? How do you choose that thing which you will be passionate about? The thing is, you don’t choose. It either finds you or you find it. You cannot force yourself to be passionate about something (although that is not unheard of too).

In Internet marketing, for example, passionate people are more likely to succeed than people who merely need to make money out of marketing their products on the world wide web. Success in Internet marketing will take a lot of your patience and energy. It will frustrate and make you question just how dedicated you are to the cause of bringing your business to the Internet.

But from passion, hardwork is born. And eventually, Internet marketing, no matter how much time it takes away from your personal life and how much energy you need for it every single day, is going to prove why it’s considered the new media for advertising and product placement.

Nurturing that Passion

You cannot be successful in Internet marketing without spending time, energy and money. Passion does not nearly cut the deal. Though being passionate about Internet marketing is important, hardwork and patience and a little bit of luck are needed.

You will find yourself failing at some point or thinking that you won’t be able to make it after all, but that is where passion becomes even more important. Interested people will back down the first instance of failure. They couldn’t risk the same things all over again. But people who are passionate about Internet marketing will find a reason to stick with it and push through the adversities.

Ten 2013 Internet Marketing Strategies that will Surely Boost Your Traffic


Applying Internet marketing strategies in your site is important. It ensures that you will generate a huge amount of traffic, which will make your site very profitable. However, the ways of boosting online traffic continuously evolve over time. So, it is a must that you should be able to keep track of the changes regularly to be on the top of the game.

Here are the 2013 Internet marketing strategies that will surely help you in generating traffic for your website:

1. Choose and Use the Right Keywords

The first thing that you need to do before starting anything is that you should be equipped with the right keywords. Make sure that your keywords are relevant to your content and your niche. You can use Google Analytics or other reliable sites to check for keyword phrases that have high probability of producing results, which are related to your goals.

In choosing key phrases for your niche, try to keep away from the ones that have high competition rate. Select a key phrase with low competition to increase your chances of generating traffic.

2. Quality Content

Your content should be of high quality. It should be interesting, easy to understand, updated, free from plagiarism and it should not contain grammatical issues. Importantly, it should go perfectly with your keywords.

See to it that the keywords appear in the title of your article and that it is used smoothly within each sentence. Avoid forcing the keywords into your sentences and keep away from overstuffing your article with it. An ideal keyword density per article is at 3 percent. There are tools online that will let you easily check your keyword density.

3. Organize Texts

Your texts and paragraphs should be readable. Use text styling in highlighting your points or your keywords. Bold, italicize or use bullet points in appropriate areas of your write-up. Then, separate your paragraphs into an easy to read format.

4. Optimize Images

You can add images to make your content more presentable. Use the keyword in the title, description and the alt tag sections of your images.

5. Tag Related Videos

Videos provide a visually stimulating way to pique the interest of your readers. Again, use SEO techniques in your videos by incorporating your keyword in its tags.

6. Use Hyperlinks

Place hyperlink phrases that contain your keywords. This will increase your chances of getting picked up by search engines.

7. Promote Site

Social media like Facebook, Twitter, LinkdIn and other social networking sites present a great way to promote your work, products or services. So, use these sites to your advantage by linking them to your website. Try to connect also with people who have a good reputation online and negotiate about the promotion of your site with them.

8. Put Some Design

It won’t hurt to put more life into your website like putting backgrounds and other visuals related to what you are trying to promote. However, remember not to overdo the design as it would make your site look cluttered. Avoid bleak colors and very bright colors as well in the background so that your visitors will not strain their eyes while looking at your site.

9. Connect with Customers

Encourage participation from your visitors by putting forums and comment boxes where interaction can take place. Take some time to reply back to the queries made by people in your site as well.

10. Check Site Status Regularly

Lastly, monitor the status of your website on a regular basis. This will help you determine its strength and weaknesses. From there you will have an idea what aspects should you improve on and the factors that you have to retain.

Cesar Ramirez

P.S. If you’re looking for updated video content to educate you on how this all comes together take a look at MLSP or Empower Network as a lead generation education. Great for your home based business as well.