Aside from social media marketing or SMM, another way to promote your website is through content marketing. One of the primary modes of advertising contents is via the video sharing site YouTube.
There are so many advantages brought about by YouTube, here are some of them:
1. It’s Free
YouTube profits through ads. Although you can opt to go for paid advertisements, it is wiser to simply utilize its standard video sharing services if you are running on a tight or limited budget, or when you are just starting out an endeavor. This comes free of charge, which will allow you to set aside some of your funds for the other financial needs of your business.
2. It is Popular
YouTube is a world leader when it comes to video sharing. A study in 2013 found out that almost 60 percent of Internet users in the United States alone visit the site at least once a week. Crunching the numbers further, 22 percent of them hit the site on a daily basis.
Now, with the growing number of people with direct access to the Internet on a yearly basis, this factor is increased exponentially. This alone could do wonders to your business in terms of exposure if utilized properly and strategically.
3. It is User-Friendly
The interface of YouTube is designed to accommodate even a person who is not tech savvy or someone with minimal knowledge in browsing the Internet. In fact, even children as early as two years old already have a grasp on how to navigate the site with the use of touchscreen devices such as tablets or smartphones.
4. It Allows Easy Monitoring
You will know right away if your content is performing well in YouTube, thanks to its “Comments” box and other indicators like its number of “Views.” You are most likely to get a lot of honest reviews from the people there.
Of course, there are plenty of other factors to consider when it comes to monitoring and reviewing the performance of your products or services, but these should outright give you an idea about the impressions people about them.
5. A Video Can Easily Persuade People
A video has more tendency to persuade a person. Unlike a mere write-up, a video targets both the visual and auditory senses of audiences. Thus, a good balance of information plus sound effects and images can easily pierce through the emotions of a person or capture their interests without much burden. Demonstrations using videos are also considered by many as more personal. Add the fact that a lot of people prefer watching something over simply reading about it.
Some research agencies even showed that an estimated 80 percent of people have stated that they have more likelihood of buying something after watching a video showcasing it features or its benefits.
Maximizing Your Exposure
If you are really determined to make your business stand out, the power of YouTube should not be underestimated. Combine this with quality content in your product site or blog, plus engaging social media marketing to optimize results.