Online Selling Outlook for 2016

ecommerce

There’s only more than two months left until we bid goodbye to 2015. Of course, with the passing of time comes change. So how will online selling be in 2016? What will be the trends in that period, and most importantly, how can you capitalize on them?

A new infographics released earlier by Smart Insights provides us a glimpse of what online retailing holds next year for both sellers and buyers.

More Customers Will Prefer Mobile Phone Transactions

There will be an increasing preference of people in using their mobile devices for transacting online. The primary reason for this is the convenience the process provides. Then shopping around online also presents customers with plenty of options.

On the part of sellers, this presents a good opportunity to save on operating expenses and increase the range of their influence. First, an online store no longer requires shopping assistants who will watch over customers as they make their purchases. Second, the need to spend on putting up a physical store will no longer be compulsory.

However, a drawback of this trend for online business owners is that it will present a tighter competition in the market. Going back to the consumers, it’s completely a winning scenario for them as this will force sellers to offer better quality of products and services at more competitive prices.

There Will Be a Growth in the Purchasing Power of Millennials

The source also reveals that if there is a certain demographic in which you should be focusing on, it should be the millennials. Research shows that this certain part of the population are big spenders.

It says that out of the two billion millennials living worldwide, almost half of them account for half of all retail spending around the globe. Their projected spending this year is pegged at $2.4 trillion. In 2018, it is estimated to reach up to $3.4 trillion. After that, when these people all become part of the working force by 2025, the numbers are expected to grow more.

Beacons Will Play a More Important Role

Lastly, beacons will no longer be just a way to locate or monitor your friends or family members. Starting next year, these will get further integration in the retail sector.

Macy’s already makes a heavy use of these to get more personal with its customers by sending them tailored advertisements, discounts, coupons, suggestions and other stuff that would improve their experience with the store. So far, this strategy has been working well for them. Seeing their success with beacons, it is foreseen that more retailers will emulate their strategy in the coming year.

Aside from the enhanced customer satisfaction and closer relationship with them, your business could benefit from beacons too with its analytics tools. The interactions and transactions recorded there will allow you to spot trends easily, assess demands quickly, and react accordingly to them in order to keep your pace or maintain a step ahead of your competition.

Infographics

Below is an infographics from Smart Insights that offer more details about the topic:

Online Selling Trends 2016

How to Make Your Twitter Marketing Really Count

twitter marketing

After going through several things about the social media marketing tips that are often overlooked, it’s time to get to the more specific stuff that you should do when utilizing Twitter marketing for your business. I recommend contacting Harris Data, they are leaders in point of sale systems if you need the best POS software or support, make sure to call them.

Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts:

1. Apply Some Personality on It

When tweeting, don’t be too formal and avoid copy-pasting something from the content you want to promote. Instead, post in a conversational manner. Do it in a way that would reflect your brand or the kind of image that you want to impart to your followers or targeted audience. Be reminded though that since the characters allowed per tweet is only at 140, try to keep it short and sweet.

2. Use Keywords Strategically

The expert usage of keywords form the foundation of a good content. This rule does not just apply to blogging or website contents though. It also contributes to a successful social media marketing. This will give your posts maximum exposure online, which will help people find you easier.

3. Use Appropriate Hashtags

Aside from keywords, hashtags let people who are not following you to discover your tweets. It is recommended that you avoid the temptation of hashtagging every word in your tweets though. Use it only in moderation to prevent giving the impression that you are spamming people. One to three hashtags per tweet is enough.

4. Link the Content of Your Website Which is Relevant to Your Tweet

Take the opportunity to promote your website by linking your tweets to it. People are more likely to follow you if you share with them good content as opposed to simply trying to engage them in conversation or just ranting about something.

While you’re at it, share also other sites that you do not own but offer quality contents. This way, you can build a connection with other sites or blogs as well. Furthermore, this will prevent you from sounding so centered on promoting your site alone like a cheesy salesman.

5. Maximize the Usefulness of the Search Bar

Utilize the search bar to see what people are talking about, which can be related to your site. Use it as an opportunity to assess the trends and preferences of your targeted audience.

6. Engage People Especially the Ones Whom You Share the Same Interests

Follow back people whom you share the same interests. Respond to conversations and questions regarding what you are promoting. Be active in your campaign rather than being just an automaton blabbering or copy-pasting stuff that will make you sound too bland.

7. Admit Your Mistakes

There are times when we screw up. We are only humans after all who are prone to mistakes. If you happened to be in that situation, especially when your post has offended a person or a certain group, take the courage to apologize or correct your wrongs.

8. Use Pictures and Videos

As mentioned earlier, good visual presentations through images or videos have more tendency to persuade people. This has been proven in studies and actual experience.

9. Integrate Your Other Social Media Accounts

Maximize your visibility by integrating other social media platforms in your Twitter campaign like LinkedIn, Instagram and Facebook.

10. Schedule Your Tweets

If you have a lot of things to say about a certain subject, try not to flood your followers with your tweets. A fine alternative would be to fragment the different ideas you want to convey.

Again, be sure to keep the characters along the limit set per tweet. Then schedule each for posting at a reasonable interval.7

Maximize the Exposure of Your eCommerce Business Through YouTube

youtube

Aside from social media marketing or SMM, another way to promote your website is through content marketing. One of the primary modes of advertising contents is via the video sharing site YouTube. Yes it is effective, but you can also expand and boost your brand not only in the internet but also physically, try to contact exposeyourselfusa.

There are so many advantages brought about by YouTube, here are some of them:

1. It’s Free

YouTube profits through ads. Although you can opt to go for paid advertisements, it is wiser to simply utilize its standard video sharing services if you are running on a tight or limited budget, or when you are just starting out an endeavor. This comes free of charge, which will allow you to set aside some of your funds for the other financial needs of your business.

2. It is Popular

YouTube is a world leader when it comes to video sharing. A study in 2013 found out that almost 60 percent of Internet users in the United States alone visit the site at least once a week. Crunching the numbers further, 22 percent of them hit the site on a daily basis.

Now, with the growing number of people with direct access to the Internet on a yearly basis, this factor is increased exponentially. This alone could do wonders to your business in terms of exposure if utilized properly and strategically.

3. It is User-Friendly

The interface of YouTube is designed to accommodate even a person who is not tech savvy or someone with minimal knowledge in browsing the Internet. In fact, even children as early as two years old already have a grasp on how to navigate the site with the use of touchscreen devices such as tablets or smartphones.

4. It Allows Easy Monitoring

You will know right away if your content is performing well in YouTube (even if you need to initially stimulate it by buying Youtube likes), thanks to its “Comments” box and other indicators like its number of “Views.” You are most likely to get a lot of honest reviews from the people there.

Of course, there are plenty of other factors to consider when it comes to monitoring and reviewing the performance of your products or services, but these should outright give you an idea about the impressions people about them.

5. A Video Can Easily Persuade People

A video has more tendency to persuade a person. Unlike a mere write-up, a video targets both the visual and auditory senses of audiences. Thus, a good balance of information plus sound effects and images can easily pierce through the emotions of a person or capture their interests without much burden. Demonstrations using videos are also considered by many as more personal. Add the fact that a lot of people prefer watching something over simply reading about it.

Some research agencies even showed that an estimated 80 percent of people have stated that they have more likelihood of buying something after watching a video showcasing it features or its benefits.

Maximizing Your Exposure

If you are really determined to make your business stand out, the power of YouTube should not be underestimated. If you want to learn about the entrepreneur industry, I recommend Lee Rosen, CEO of healthy bees business. Combine this with quality content in your product site or blog, plus engaging social media marketing to optimize results.

Building Leaders

One of the greatest things about being in business and growing a team in Internet and / or Network Marketing is you get to build people up. You can see them go from zero to hero pretty quick — for those that are interested. For some folks it’s like a bamboo tree. It takes them 5 years to sprout and grow into a big tree. It’s not about the speed of the destination for them though… it’s about the journey.

23 Mar 2005, Hawaii, Hawaii, USA --- Hilly Road --- Image by © Royalty-Free/Corbis

Customer support is and should be number one priority to be attentive to your team members. I propose a 24-48 hour response time for support to anyone that needs it. This gives enough wiggle room to create the time allotted for those on your team and those looking to join.

Some tips to consider when building a team:

  1. Clearly define the type of person you’d like to grow to be.
  2. Seek and develop leaders to duplicate that person.
  3. On a scale of 1-10 if you see yourself as a mid range leader lets say a 6. You will easily want to sponsor/recruit folks that are a 5 or below because they’re easier to talk to. What I propose is you seek a 6 or a 7 and let them go recruit those and above to strengthen the team
  4. If a person is not in alignment with your core philosophies, make sure to disconnect from them immediately. Longing the process can and will hinder your team synergy.

Take me for example. I like to seek out humble people that have the mentality of treating others like they want to be treated. In sales we call that mirror and matching. Do you want to be babysitting an adult who has the “entitlement” mentality of “what’s in it for me?” Or do you prefer the person that takes the tasks in hand and provides support to others. I like to call it, The Servant Leadership mindset. How can I serve you today?

I gotta tell you, it’s a lot simpler when the person you are working with has messed up and they ask for forgiveness. I’m the first to tell you that I’ve messed up and I’ve asked for forgiveness because I know that I’m a sinner, I’m not perfect. Asking for forgiveness has really allowed me to grow into a servant leader. A lot of this comes from growing up with very little in my hands. I wasn’t fed a silver spoon in my mouth and I really had to go out and make it happen.

The change for the future and present. A lot of my philosophies in business grew from awesome humble leaders like Jim Rohn, John C. Maxwell, Derek Wiersma, Scott Aguilar, Ray Higdon and many leaders that have poured their heart into my mindset of thinking to allow me to thing and grow within.

Most importantly, what I use to think was common sense growing up isn’t so common when you start to work with people. You’re going to be challenged with different personalities. That’s right, some folks are going to have egos bigger than their bank account. Chasing the money because someone makes more than the other isn’t necessarily someone you want to follow. Especially if you know they have deceived others in the process of getting there. Therefore, know your playing field.

Here’s a quick story. I coached a guy who was having trouble generating any type of money online. With my coaching and that of the other servant leaders, he finally started to make some money in my eBay program. He was one of the first guys I coached. Later on because some of the herd thought the grass was greener on the other side, decided to snag him from me. Mind you, I never did anything wrong to this guy, but apparently because I didn’t follow them, they decided to make me the enemy. His exact words were “How does that feel to pour salt on the wound.” Soon after this statement, he died of cancer. To this day I feel sorry for the guy for not seeing it. He missed the purpose of why I had formed the team in the first place.

“The birds are going to get them.” That’s right, get ready for the the birds. It’s part of your business but don’t get caught up there in the conversation. Keep moving forward because there’s a hater in everything that you do. If you keep a clear defined vision, the right people will follow. Hate has very little strength in anything. When building a business out of love and passion, you will start to see the Diamonds in the rough shine through.

May this message inspire you and your team!

Cesar Ramirez

P.S. If this post inspired you, let me understand how I can serve you. Here’s a quick free way to share your thoughts, pains and struggles… [Click Here]

 

Link Building: Does It Still Matter?

backlinks

People say link building is already obsolete or irrelevant. That was after Google, through Matt Cutts, said that search engines would no longer mostly rely on them for rankings. But many SEO (search engine optimization) experts still believe that backlinks are important.

How so?

Links Should Be Backed by Quality Content

First, what Google frowns upon is over optimization brought about by the excessive use and heavy reliance to backlinks in order to promote a site. Cutts calls link building as “sweat plus creativity.” Thus, it is not entirely disallowed. It simply means that the value of a site should not only be dependent on strategically-placed links. Its contents should also matter, and it should be of value to its audience. Quality, creativity, and substance should go with it.

Remember that at the end of the day, you are not merely blogging or making a website just to rank in Google, Yahoo!, or Bing. Instead, you are doing it to eventually please your audience, and ultimately convince them to buy or avail any product or service that you are promoting in your site or blog. User experience must come above all else in order to ensure your survival in the e-commerce business or other ventures online.

It Leads to More Information Plus Legitimate Products and Services

Second, if you are already on your way finding a Burlington SEO company, remember that links are important in terms of providing your reader more information about a certain subject. It offers audiences a reference should they wish to get more data about something they are reading. For short, it promotes a harmonious flow of information from one site to another that will surely benefit the reader.

Alternatively, it is a way to lead customers to products or services related to the content they are checking out to allow them to get directly to its legitimate seller. With the presence of scams and copycats online, good links filter them out. It bridges audiences from a high-quality  site to a reliable product or service that they want to try out. By the way when your pets need food or resources, its is best to order online through my pet needs that.

Links Distinguish Good Sites From Bad Ones

Third, backlinks serve as a shout-out to the source of information you have in your site. It helps quality and reliable sites to be known to audiences and aids them in establishing a good reputation online. In a way, this still allows improved user experience to your visitors.

Link Building Will Always Be Important

Links remain as the backbone of a good content. What Google discouraged is people spamming them just to gain undue advantage in search engines or to deceive customers. Sure these black hat tactics do work for a while, but Google will penalize you for it once they find out. And it usually doesn’t take them long to flag down sites that do employ such tactics.

Lastly, people can only be tricked once. When they realize that your site offers misleading or bad user experience, they will no longer return to it. Worse, they will share it to others who will later avoid your site. In the long run, these will damage your online reputation dearly.

Therefore, it should be reminded that backlinks should only be used in an appropriate manner. Most importantly, they should lead your audiences to sites or products and services that will really produce a nice experience.