As a special holiday treat, we’ve launched the Holiday bonus features:

Annotations
Have you ever wondered whether a new trend in your data is related to a change in strategy at your company? With Annotations, you won’t have to wonder. Annotations let you share tribal knowledge and see your data in context.

Easier Tracking Code setup
No more guessing or hunting for the right tags to paste on your site. The new tracking code setup wizard makes custom tagging easy.

API updates
With Advanced Segments, goal configuration data, and more built into the latest API, you can build even more powerful integrations with Google Analytics.

More dimensions and metrics
New data dimensions and metrics will be made available, including those in our recently announced features.

You can learn about all of these features by watching the newly posted recording of the December 10th Google Analytics New Features webinar, which is the perfect complement to a roaring fire and hot chocolate.

Sign in to your account to try the new features.

Struggling to find the perfect gift for your web analyst?

Avinash Kaushik, author of Web Analytics: An Hour a Day, recently released his second book, Web Analytics 2.0. The new book is full of helpful insights and strategies for improving your web analytics.

In addition to helping make you a better analyst, you’ll be helping others. Avinash is donating 100% of the proceeds from sales of the book to benefit The Smile Train and Ekal Vidyalaya. You can read more about the book on the Analytics blog.

Merry analyzing,
Google Analytics Team