Effective Social Media Marketing Tips that are Often Overlooked

social media marketing

Almost all people all people know what is being talked about when they hear the term social media. Most of them will associate it with Facebook, Twitter, Instagram, LinkedIn, and others. But what is social media marketing or SMM all about? How do you optimize its advantages?

Social media marketing goes way beyond simply posting comments or copy-pasting information about a product or service. While the goal of this is to gain more exposure through social networks, there are still a lot of things that have to be considered. Just like in physical business, comparing types of signs is a norm.

Check out these fundamental but often overlooked things when it comes to marketing through social media:

Choose the Right Platform

There are a lot of social media platforms sprouting everywhere. But the no-brainer sites for reaching out to a wide audience remain to be the forerunners like Facebook, Twitter, Instagram and LinkedIn. Aside from having a broad reach, these come with advertising tools specially-designed for promoting a customer’s products and services.

There are instances also that some locally-known networking sites could come in handy. That is if your product or service is only focused on attracting the people that belong in that certain place. However, the safe bets for attracting customers remain the mentioned top social networking sites.

Combine SMM with Content Marketing Program

Examples of content marketing programs are blogs and the ever-popular YouTube. The combination of these and SMM will not only offer more exposure to a product or service, it will also increase the chances of your potential customers of buying what you are offering, especially when the presentation of the information related to what you are selling is attractive to them.

Connect with Other Users

One way to maximize the advantages brought about by social media marketing is by taking an effort to connect to your potential customers or just about everyone in your friends or followers list. Answer questions or concerns centered into your product or service. React also to what others are posting in order to establish a relationship with your potential customers that stretches a little more than the standard buyer-seller connection. Let them feel that you care about them and you are interested with what they are talking about.

Encourage Others to Share Information About Your Business

Encouraging other people to share your posts is not just about telling or asking them to do it. By taking the initiative to follow them back or share their posts too, most of them will respond by doing the same. Thus, the saying, “Do unto others what you want others to do unto you,” applies here.

Observe Proper Netiquette

Don’t be arrogant, avoid offensive posts, and don’t spam. These just among the many don’ts  in the world of social media marketing. However, despite the simplicity of these rules, people still tend to forget and break them. Keep in mind that your conduct is a reflection of your business, so always be mindful of your actions and apply extra patience in dealing with people even the unruly ones.

Maintain Quality

Whatever it is you are advertising, make sure its quality is always at par with the expectations that have resulted from your promises to your target market. While it is always very tempting to apply terms that seem too good to be true, customers who will test or eventually buy your goods or services will inevitably find out what it is lacking or its flaws.

You don’t have to highlight the flaws of what you are promoting. Instead, just keep the tone of your marketing near realistic levels. Don’t get the people’s hopes up far higher than what you can offer.

internet marketing

Internet Marketing On A Budget

internet marketing

A lot of people don’t know they can actually be successful in Internet marketing without spending so much money. Having a successful business that uses a lot of Internet marketing does not always have to be expensive. There are certain methods you can find on the Internet that will allow you to conduct your business without shelling that much cash.

1. Free Hosting Websites

If you are a little cash-strapped to fund your own website, you can check out some of the free hosting sites out there. Although these sites would probably be chock-full of advertisements and pop-up banners, you can go around these things if you just know the basics of running a website. Also, most free hosting sites have ready-made templates that you can make use of in case you don’t know how to design your page.

2. Social Networking Sites

Usually, a great Internet marketing strategy would begin on a social networking site like Facebook and Twitter. As a businessman, you must understand how important social networking is now. With one click of a finger, you can basically let a hundred people know about your products and services. By simply sharing a link on your Facebook timeline, you will be able to reach potential customers.

3. Blogging

This might be a little tricky for people who don’t have the capacity to write their own blog posts. It would mean you have to hire a professional writer to place contents on your blog site or other free blog-posting sites. You have to make sure the content will be beneficial for your products and services, and that it will speak highly of your company. Blog posting is a great way to market your ideas, products and services. This is one of the most well-used Internet marketing strategy. Grab a high converting traffic blog here for only $25

4. Videos and Groups

You can create videos about your business and post them on video-sharing sites such as YouTube. Also, you can create a group on LinkedIn which will attract the attention of like-minded people. You can act as moderator in discussions and market your products and services to them. Just make sure not to hard sell anyone in a professional website such as LinkedIn.

5. Local celebrities

You can ask any local celebrity to endorse your products and services on their social networking accounts. Popular personalities are usually paid to endorse certain small businesses. If you don’t have a friend who is quite popular in your community, you can also send your products to well-known personalities and ask them to spread the word about your business.

6. Press release

Press releases are not just for newspapers and magazines anymore. There are PR websites that run such things. Most of these articles can be lifted from those sites and placed on various Internet marketing avenues (with attributions, of course). But before you start writing a press release, you must first be sure that something is worth writing about your business, your products or your services.

By simply making use of these few tips, you can begin the process of making a successful business run through Internet marketing.

 

Cesar Ramirez

P.S. Comment below, like and share the tips for your network to know you care.