Applying Internet marketing strategies in your site is important. It ensures that you will generate a huge amount of traffic, which will make your site very profitable. However, the ways of boosting online traffic continuously evolve over time. So, it is a must that you should be able to keep track of the changes regularly to be on the top of the game.
Here are the 2013 Internet marketing strategies that will surely help you in generating traffic for your website:
1. Choose and Use the Right Keywords
The first thing that you need to do before starting anything is that you should be equipped with the right keywords. Make sure that your keywords are relevant to your content and your niche. You can use Google Analytics or other reliable sites to check for keyword phrases that have high probability of producing results, which are related to your goals.
In choosing key phrases for your niche, try to keep away from the ones that have high competition rate. Select a key phrase with low competition to increase your chances of generating traffic.
2. Quality Content
Your content should be of high quality. It should be interesting, easy to understand, updated, free from plagiarism and it should not contain grammatical issues. Importantly, it should go perfectly with your keywords.
See to it that the keywords appear in the title of your article and that it is used smoothly within each sentence. Avoid forcing the keywords into your sentences and keep away from overstuffing your article with it. An ideal keyword density per article is at 3 percent. There are tools online that will let you easily check your keyword density.
3. Organize Texts
Your texts and paragraphs should be readable. Use text styling in highlighting your points or your keywords. Bold, italicize or use bullet points in appropriate areas of your write-up. Then, separate your paragraphs into an easy to read format.
4. Optimize Images
You can add images to make your content more presentable. Use the keyword in the title, description and the alt tag sections of your images.
5. Tag Related Videos
Videos provide a visually stimulating way to pique the interest of your readers. Again, use SEO techniques in your videos by incorporating your keyword in its tags.
6. Use Hyperlinks
Place hyperlink phrases that contain your keywords. This will increase your chances of getting picked up by search engines.
7. Promote Site
Social media like Facebook, Twitter, LinkdIn and other social networking sites present a great way to promote your work, products or services. So, use these sites to your advantage by linking them to your website. Try to connect also with people who have a good reputation online and negotiate about the promotion of your site with them.
8. Put Some Design
It won’t hurt to put more life into your website like putting backgrounds and other visuals related to what you are trying to promote. However, remember not to overdo the design as it would make your site look cluttered. Avoid bleak colors and very bright colors as well in the background so that your visitors will not strain their eyes while looking at your site.
9. Connect with Customers
Encourage participation from your visitors by putting forums and comment boxes where interaction can take place. Take some time to reply back to the queries made by people in your site as well.
10. Check Site Status Regularly
Lastly, monitor the status of your website on a regular basis. This will help you determine its strength and weaknesses. From there you will have an idea what aspects should you improve on and the factors that you have to retain.
P.S. If you’re looking for updated video content to educate you on how this all comes together take a look at MLSP or Empower Network as a lead generation education. Great for your home based business as well.