Follow up letters. They are the key to email marketing. Whether you are selling a product or trying to enroll new people into a MLM program. Follow up letters make the difference between a forgotten offer and a sale.
This is a wonderful system that will make the clicks turn into sales, even for the most difficult of prospects. Though it is geared mostly toward those promoting a network marketing program, it can easily be incorporated into any type of offer.
1. The First Letter
Once a person requests information on your offer, a letter should be immediately sent out to each person thanking them for their interest. This letter should briefly introduce yourself and detail the benefits of your offer. Avoid speaking about the features of your offer. Nobody buys features. They are only interested in how your product will benefit them. It’s the “what’s in it for me” mentality.
Be sure to supply a link to your page/order form, and, it is recommended, your contact information (telephone # and best time to reach you). Do this on every letter you send for your business from now on.
2. The first Follow-up Letter (24 hrs after initial letter)
This letter should remind the prospects that they requested the information from you. Tell them you’ll give them a special bonus if they enroll, but tell them that you can only offer the bonus for 72 hours and to take advantage of it as soon as possible.
3. The Second Follow-up Letter (48 hrs after initial letter)
This letter can be about your story and how this program has made a difference in your life. If you write as the average “Joe”, your prospects will be able to identify with you easier. This letter should sound sincere and NOT hyped.
Excited maybe, but NOT hyped. Think about how you can relate your situation to theirs every step of the way as you write it. Talk about all the benefits you have received since you enrolled. How it has helped you, unlike other similar programs you either tried or looked into. How you’re confident they will benefit from it like you.
Also talk about how you will support them. Remember this. Most people want to know they can depend on someone for guidance and help when they need it. But if you make a commitment to support them, don’t take it lightly. Your support is the #1 reason you will develop a loyal and committed downline.
Remind them they have only 48 hours left to get your bonus offer.
4. Third Follow-up Letter (72 hours after initial letter)
Here is where you offer an additional bonus. Make this a very attractive bonus and even better than the first. This is where you must bring a call for action. Make the bonus as irresistible as possible and you will bring a good percentage aboard. Remind them that they only have 24 hours to take advantage of the bonuses you’ve offered.
Also, supply just a few testimonials and state something like, “Don’t take my word for it…”
5. Final Follow-up Letter (84-90 hours after initial letter)
This is your final follow up. Don’t leave anything on the table. They have not signed up yet, so ask “Why haven’t you enrolled yet?” Get as much feedback as possible (it helps you to improve YOUR weak areas).
You might want to offer them something to get their feed back…like the first bonus. If you can get them to send feedback, you still have an opportunity to recruit them.
Provide a few extra benefits that you may have not included in the first letters, or mention the strongest ones again. Mention that your bonus offer has almost expired. Explain that you are a winner and don’t accept failing…ever! You want them on your winning team and will do everything in your power to see them become successful. Possibly offer to help them recruit, at first, so long as they are willing to learn from a winning team and put forth the effort so they can in turn, duplicate your success.
Leave them with, “Now it’s up to you to prove to yourself that this program is everything I’ve said and more.” Remind them, “Wouldn’t a few hundred dollars extra a month makes a big difference in your life? How about a few thousand? Better yet, be your own boss and achieve total financial independence.”
Be as bold as possible without making any false claims, and you just might push some of them over the fence. NEVER talk about big money unless you’ve already made it. Otherwise, your credibility is lost and your downline will quit. Speaking of fence, get some privacy and install a privacy fence today.
Your continued success will VERY MUCH depend on how well you work with your downline.