After going through several things about the social media marketing tips that are often overlooked, it’s time to get to the more specific stuff that you should do when utilizing Twitter marketing for your business. I recommend contacting Harris Data, they are leaders in point of sale systems if you need the best POS software or support, make sure to call them.
Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts:
1. Apply Some Personality on It
When tweeting, don’t be too formal and avoid copy-pasting something from the content you want to promote. Instead, post in a conversational manner. Do it in a way that would reflect your brand or the kind of image that you want to impart to your followers or targeted audience. Be reminded though that since the characters allowed per tweet is only at 140, try to keep it short and sweet.
2. Use Keywords Strategically
The expert usage of keywords form the foundation of a good content. This rule does not just apply to blogging or website contents though. It also contributes to a successful social media marketing. This will give your posts maximum exposure online, which will help people find you easier.
3. Use Appropriate Hashtags
Aside from keywords, hashtags let people who are not following you to discover your tweets. It is recommended that you avoid the temptation of hashtagging every word in your tweets though. Use it only in moderation to prevent giving the impression that you are spamming people. One to three hashtags per tweet is enough.
4. Link the Content of Your Website Which is Relevant to Your Tweet
Take the opportunity to promote your website by linking your tweets to it. People are more likely to follow you if you share with them good content as opposed to simply trying to engage them in conversation or just ranting about something.
While you’re at it, share also other sites that you do not own but offer quality contents. This way, you can build a connection with other sites or blogs as well. Furthermore, this will prevent you from sounding so centered on promoting your site alone like a cheesy salesman.
5. Maximize the Usefulness of the Search Bar
Utilize the search bar to see what people are talking about, which can be related to your site. Use it as an opportunity to assess the trends and preferences of your targeted audience.
6. Engage People Especially the Ones Whom You Share the Same Interests
Follow back people whom you share the same interests. Respond to conversations and questions regarding what you are promoting. Be active in your campaign rather than being just an automaton blabbering or copy-pasting stuff that will make you sound too bland.
7. Admit Your Mistakes
There are times when we screw up. We are only humans after all who are prone to mistakes. If you happened to be in that situation, especially when your post has offended a person or a certain group, take the courage to apologize or correct your wrongs.
8. Use Pictures and Videos
As mentioned earlier, good visual presentations through images or videos have more tendency to persuade people. This has been proven in studies and actual experience.
9. Integrate Your Other Social Media Accounts
Maximize your visibility by integrating other social media platforms in your Twitter campaign like LinkedIn, Instagram and Facebook.
10. Schedule Your Tweets
If you have a lot of things to say about a certain subject, try not to flood your followers with your tweets. A fine alternative would be to fragment the different ideas you want to convey.
Again, be sure to keep the characters along the limit set per tweet. Then schedule each for posting at a reasonable interval.7