How to Make Your Twitter Marketing Really Count

twitter marketing

After going through several things about the social media marketing tips that are often overlooked, it’s time to get to the more specific stuff that you should do when utilizing Twitter marketing for your business. I recommend contacting Harris Data, they are leaders in point of sale systems if you need the best POS software or support, make sure to call them.

Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts:

1. Apply Some Personality on It

When tweeting, don’t be too formal and avoid copy-pasting something from the content you want to promote. Instead, post in a conversational manner. Do it in a way that would reflect your brand or the kind of image that you want to impart to your followers or targeted audience. Be reminded though that since the characters allowed per tweet is only at 140, try to keep it short and sweet.

2. Use Keywords Strategically

The expert usage of keywords form the foundation of a good content. This rule does not just apply to blogging or website contents though. It also contributes to a successful social media marketing. This will give your posts maximum exposure online, which will help people find you easier.

3. Use Appropriate Hashtags

Aside from keywords, hashtags let people who are not following you to discover your tweets. It is recommended that you avoid the temptation of hashtagging every word in your tweets though. Use it only in moderation to prevent giving the impression that you are spamming people. One to three hashtags per tweet is enough.

4. Link the Content of Your Website Which is Relevant to Your Tweet

Take the opportunity to promote your website by linking your tweets to it. People are more likely to follow you if you share with them good content as opposed to simply trying to engage them in conversation or just ranting about something.

While you’re at it, share also other sites that you do not own but offer quality contents. This way, you can build a connection with other sites or blogs as well. Furthermore, this will prevent you from sounding so centered on promoting your site alone like a cheesy salesman.

5. Maximize the Usefulness of the Search Bar

Utilize the search bar to see what people are talking about, which can be related to your site. Use it as an opportunity to assess the trends and preferences of your targeted audience.

6. Engage People Especially the Ones Whom You Share the Same Interests

Follow back people whom you share the same interests. Respond to conversations and questions regarding what you are promoting. Be active in your campaign rather than being just an automaton blabbering or copy-pasting stuff that will make you sound too bland.

7. Admit Your Mistakes

There are times when we screw up. We are only humans after all who are prone to mistakes. If you happened to be in that situation, especially when your post has offended a person or a certain group, take the courage to apologize or correct your wrongs.

8. Use Pictures and Videos

As mentioned earlier, good visual presentations through images or videos have more tendency to persuade people. This has been proven in studies and actual experience.

9. Integrate Your Other Social Media Accounts

Maximize your visibility by integrating other social media platforms in your Twitter campaign like LinkedIn, Instagram and Facebook.

10. Schedule Your Tweets

If you have a lot of things to say about a certain subject, try not to flood your followers with your tweets. A fine alternative would be to fragment the different ideas you want to convey.

Again, be sure to keep the characters along the limit set per tweet. Then schedule each for posting at a reasonable interval.7

Effective Social Media Marketing Tips that are Often Overlooked

social media marketing

Almost all people all people know what is being talked about when they hear the term social media. Most of them will associate it with Facebook, Twitter, Instagram, LinkedIn, and others. But what is social media marketing or SMM all about? How do you optimize its advantages?

Social media marketing goes way beyond simply posting comments or copy-pasting information about a product or service. While the goal of this is to gain more exposure through social networks, there are still a lot of things that have to be considered. Just like in physical business, comparing types of signs is a norm.

Check out these fundamental but often overlooked things when it comes to marketing through social media:

Choose the Right Platform

There are a lot of social media platforms sprouting everywhere. But the no-brainer sites for reaching out to a wide audience remain to be the forerunners like Facebook, Twitter, Instagram and LinkedIn. Aside from having a broad reach, these come with advertising tools specially-designed for promoting a customer’s products and services.

There are instances also that some locally-known networking sites could come in handy. That is if your product or service is only focused on attracting the people that belong in that certain place. However, the safe bets for attracting customers remain the mentioned top social networking sites.

Combine SMM with Content Marketing Program

Examples of content marketing programs are blogs and the ever-popular YouTube. The combination of these and SMM will not only offer more exposure to a product or service, it will also increase the chances of your potential customers of buying what you are offering, especially when the presentation of the information related to what you are selling is attractive to them.

Connect with Other Users

One way to maximize the advantages brought about by social media marketing is by taking an effort to connect to your potential customers or just about everyone in your friends or followers list. Answer questions or concerns centered into your product or service. React also to what others are posting in order to establish a relationship with your potential customers that stretches a little more than the standard buyer-seller connection. Let them feel that you care about them and you are interested with what they are talking about.

Encourage Others to Share Information About Your Business

Encouraging other people to share your posts is not just about telling or asking them to do it. By taking the initiative to follow them back or share their posts too, most of them will respond by doing the same. Thus, the saying, “Do unto others what you want others to do unto you,” applies here.

Observe Proper Netiquette

Don’t be arrogant, avoid offensive posts, and don’t spam. These just among the many don’ts  in the world of social media marketing. However, despite the simplicity of these rules, people still tend to forget and break them. Keep in mind that your conduct is a reflection of your business, so always be mindful of your actions and apply extra patience in dealing with people even the unruly ones.

Maintain Quality

Whatever it is you are advertising, make sure its quality is always at par with the expectations that have resulted from your promises to your target market. While it is always very tempting to apply terms that seem too good to be true, customers who will test or eventually buy your goods or services will inevitably find out what it is lacking or its flaws.

You don’t have to highlight the flaws of what you are promoting. Instead, just keep the tone of your marketing near realistic levels. Don’t get the people’s hopes up far higher than what you can offer.

Creating Your Own Squeeze Page and Email List on WordPress

Creating Your Own Squeeze Page and Email List on WordPress

 

Ok so here’s the aha moment. My great friend Scott tells me, dude you got like 4 different email hosting sender list thinga-majigs and you should just add them to this wordpress app called MailPoet. I was busy at the time and then I remembered about it when I got hit with a $300 bill for blasting out to 12,000 emails in one month with YMLP (Your Mailing List Provider). So I exported all the lists I had in there using this process:

1) Login to your email provider
2) Go to Manage Contacts
3) Export the contacts into a CSV file (If they’re small lists you can merge them with others)
4) Then Install Mailpoet from the plugins area in your WordPress Blog (If you don’t have one, it’s super simple to setup, ask your hosting company). If you don’t have a hosting company check [this link out].

5) Mailpoet let’s you import up to 2000 leads. Once you pass that you’ll have to upgrade which I highly recommend doing.
6) Next Install Hybrid Connect. You may have to download the zip and install the plugin through your plugin link inside of WordPress. Grab the plugin here.

Any questions, comment below and I’ll be happy to help 🙂

Cesar

Setup WordPress in Less Than 20 minutes.

How’s it going my friend, just recently my boys requested for me to set them up on a blog so they can write about their passions and post videos. You can get the details on how I did that for them using WordPress. I have been with 1and1.com since the very beginning. I thought this would be the perfect opportunity to record the setup process and also help you learn how to do it yourself.

Consider branding yourself always. Even if you don’t like it, you can do it anyway :-).

Why do you want to brand yourself? Let’s see, because the top income earners in my organization have done so using all popular social media platforms. When it comes down to it, I always tell folks, you must use the medium for marketing that you feel most comfortable with. Feel free to share and ask below what you’re interested in learning as well as what has worked for you thus far.

To your success,

Cesar Ramirez