Tag: google

Link Building: Does It Still Matter?

Posted on by Cesar Ramirez

backlinks

People say link building is already obsolete or irrelevant. That was after Google, through Matt Cutts, said that search engines would no longer mostly rely on them for rankings. But many SEO (search engine optimization) experts still believe that backlinks are important.

How so?

Links Should Be Backed by Quality Content

First, what Google frowns upon is over optimization brought about by the excessive use and heavy reliance to backlinks in order to promote a site. Cutts calls link building as “sweat plus creativity.” Thus, it is not entirely disallowed. It simply means that the value of a site should not only be dependent on strategically-placed links. Its contents should also matter, and it should be of value to its audience. Quality, creativity, and substance should go with it.

Remember that at the end of the day, you are not merely blogging or making a website just to rank in Google, Yahoo!, or Bing. Instead, you are doing it to eventually please your audience, and ultimately convince them to buy or avail any product or service that you are promoting in your site or blog. User experience must come above all else in order to ensure your survival in the e-commerce business or other ventures online.

It Leads to More Information Plus Legitimate Products and Services

Second, if you are already on your way finding a Burlington SEO company, remember that links are important in terms of providing your reader more information about a certain subject. It offers audiences a reference should they wish to get more data about something they are reading. For short, it promotes a harmonious flow of information from one site to another that will surely benefit the reader.

Alternatively, it is a way to lead customers to products or services related to the content they are checking out to allow them to get directly to its legitimate seller. With the presence of scams and copycats online, good links filter them out. It bridges audiences from a high-quality  site to a reliable product or service that they want to try out. By the way when your pets need food or resources, its is best to order online through my pet needs that.

Links Distinguish Good Sites From Bad Ones

Third, backlinks serve as a shout-out to the source of information you have in your site. It helps quality and reliable sites to be known to audiences and aids them in establishing a good reputation online. In a way, this still allows improved user experience to your visitors.

Link Building Will Always Be Important

Links remain as the backbone of a good content. What Google discouraged is people spamming them just to gain undue advantage in search engines or to deceive customers. Sure these black hat tactics do work for a while, but Google will penalize you for it once they find out. And it usually doesn’t take them long to flag down sites that do employ such tactics.

Lastly, people can only be tricked once. When they realize that your site offers misleading or bad user experience, they will no longer return to it. Worse, they will share it to others who will later avoid your site. In the long run, these will damage your online reputation dearly.

Therefore, it should be reminded that backlinks should only be used in an appropriate manner. Most importantly, they should lead your audiences to sites or products and services that will really produce a nice experience.

PPC Training

PPC Training

Hello my friend, the intention of this webinar is to give you an insight to what’s possible with some PPC leveraging Microsoft Bing Ads.

Sorry for the black screen in the beginning but JAVA updates were kicking in. Video sharing starts at 8:22 mins in but the story is powerful between 00:00 – and 8:22 🙂

From what I learned from this test is that a 50cent click is not bad at all for “laser targeted keyword leads”. You should always build your own list of leads as mentioned in the webinar. This will allow you to market ANYTHING to them that has to do with the topic you are marketing. Does that make sense? You can build rapport with them and take them to the next step of purchasing something from you.

The key thing is to take action. Start small. It’s a game of numbers and it can be very predictable. With this particular test I ran 2 days at a budget of about $60 per day and received 300 clicks. .50cent average cost per click which to me isn’t too bad compared to what I would have paid on Facebook. It really comes down to being creative with your ideas. Be different because different is what sets you a part from the competition. You absolutely deserve to have very targeted leads. So with this webinar, my whole intention is to educate you on my progress. I hope you learn, share, and pay it forward.

 

Step 1: Open up a Clickbank.com account

Pick an item you are passionate about to

sell.

 

Step 2: Tracking software (Prettylink) or

Hypertracker.com to track Clicks

 

Step 3: Use Google Search Tool to

find “EXACT” keyword audience and choose

an audience that is medium to low competition. Nothing under 1000 searches should you add to your

campaign.

 

Step 4: Draw some traffic using the “EXACT”

keywords found on Google Search tool to your

creative ad.

Enjoy and share your feedback below.

 

Cesar

P.S. Subscribe to my list to receive more training like these.

 

Ten 2013 Internet Marketing Strategies that will Surely Boost Your Traffic

Posted on by Cesar Ramirez

analytics

Applying Internet marketing strategies in your site is important. It ensures that you will generate a huge amount of traffic, which will make your site very profitable. However, the ways of boosting online traffic continuously evolve over time. So, it is a must that you should be able to keep track of the changes regularly to be on the top of the game.

Here are the 2013 Internet marketing strategies that will surely help you in generating traffic for your website:

1. Choose and Use the Right Keywords

The first thing that you need to do before starting anything is that you should be equipped with the right keywords. Make sure that your keywords are relevant to your content and your niche. You can use Google Analytics or other reliable sites to check for keyword phrases that have high probability of producing results, which are related to your goals.

In choosing key phrases for your niche, try to keep away from the ones that have high competition rate. Select a key phrase with low competition to increase your chances of generating traffic.

2. Quality Content

Your content should be of high quality. It should be interesting, easy to understand, updated, free from plagiarism and it should not contain grammatical issues. Importantly, it should go perfectly with your keywords.

See to it that the keywords appear in the title of your article and that it is used smoothly within each sentence. Avoid forcing the keywords into your sentences and keep away from overstuffing your article with it. An ideal keyword density per article is at 3 percent. There are tools online that will let you easily check your keyword density.

3. Organize Texts

Your texts and paragraphs should be readable. Use text styling in highlighting your points or your keywords. Bold, italicize or use bullet points in appropriate areas of your write-up. Then, separate your paragraphs into an easy to read format.

4. Optimize Images

You can add images to make your content more presentable. Use the keyword in the title, description and the alt tag sections of your images.

5. Tag Related Videos

Videos provide a visually stimulating way to pique the interest of your readers. Again, use SEO techniques in your videos by incorporating your keyword in its tags.

6. Use Hyperlinks

Place hyperlink phrases that contain your keywords. This will increase your chances of getting picked up by search engines.

7. Promote Site

Social media like Facebook, Twitter, LinkdIn and other social networking sites present a great way to promote your work, products or services. So, use these sites to your advantage by linking them to your website. Try to connect also with people who have a good reputation online and negotiate about the promotion of your site with them.

8. Put Some Design

It won’t hurt to put more life into your website like putting backgrounds and other visuals related to what you are trying to promote. However, remember not to overdo the design as it would make your site look cluttered. Avoid bleak colors and very bright colors as well in the background so that your visitors will not strain their eyes while looking at your site.

9. Connect with Customers

Encourage participation from your visitors by putting forums and comment boxes where interaction can take place. Take some time to reply back to the queries made by people in your site as well.

10. Check Site Status Regularly

Lastly, monitor the status of your website on a regular basis. This will help you determine its strength and weaknesses. From there you will have an idea what aspects should you improve on and the factors that you have to retain.

Cesar Ramirez

P.S. If you’re looking for updated video content to educate you on how this all comes together take a look at MLSP or Empower Network as a lead generation education. Great for your home based business as well.

Earning 100 Percent Commissions From Empower Network

Posted on by Cesar Ramirez

There are basically four core products that Empower Network markets—The Blogging System, The Inner Circle Mastermind Membership, The 15k Formula and The Costa Rica Mastermind Intensive (see https://www.grupoecoquintas.com/). You can buy the products to learn strategies and techniques about building a marketing blog site that can attract web traffic and potential clients or you can buy them to have the rights to re-sell the company’s products and earn 100-percent commissions from the customers you will refer.

To get into the network, you will have to pay $25 monthly for their Blogging System, which will give you access to the viral blogging platform. Everyone who is familiar with WordPress.com would immediately recognize the platform used by the company. Once you are a member of the network, you will be entitled to your own web page which you can customize according to the marketing business you want to pursue. And because the website is currently listed on Alexa.com as the 232nd largest site in the United States, your web page will get an instant top search listing in Google and Bing.

How to earn commissions?

Every member gets the chance to have his or her own web page. On that page, you will find links to various products that the company currently markets. It will also have a link that will allow your site’s visitors to sign up for membership. Once a visitor in your page signs up for a basic membership under your account, you will get to earn $25 a month as long as he or she continues to pay for that fee. This amount will be sent instantly and directly to your bank account.

Aside from the sign up referrals, you can also earn thousands of dollars if a visitor purchases one of the network’s audio and video training products via a link on your blog page. But before you get 100-percent commissions from re-selling the company’s products, you would have to purchase these products yourself. That’s not such a bad thing considering that you would actually learn a lot of the company’s training products.

For now, aside from the blogging platform, there are three other products marketed by the company. The Inner Circle, which costs $100 a month, is an ongoing audio training program that features interviews with industry leaders. The company uploads 45 to 60 minutes worth of interviews from marketing legends at least three times a week. So aside from earning 100-percent commission from every upsell, you will also be learning marketing strategies from select marketing gurus.

Then, there is The Costa Rica Mastermind Intensive, which costs a one-time fee of $500. This seminar that Empower Network’s David Wood presented at a $3,000 private location in Costa Rica will teach you all you need to know about building a successful marketing network. Wood presented the seminar even before he helped build the Empower Network. This seminar shows that Wood and his team have actually done what he taught even before the network was established.

You can also purchase The 15k Formula for a one-time payment of $1,000. This seven-video package will teach you how to earn $15,000 a month by using various techniques and strategies in online marketing.

Once you purchase these products, you will have the rights to re-sell them through your blog site. Every time a visitor buys one of the products by clicking links on your site, you will instantly receive a 100-percent commission from the upsell. That’s a potential $1,625 for every person you will refer and would eventually sign up for the offers.

 

Cesar and Xochitl Ramirez

Join my EN Team here for access to some bonus marketing materials and private FB group:

http://www.CesarRamirez.com/EmpowerNetwork

How To Build Money

Posted on by Cesar Ramirez

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How To Build Money

The methods of doing business have definitely changed. Are you prepared? If not, it’s back to the rat race you go and you will be running a non-profit business from the discomfort of your home. What do I mean? Read closely to find out.

You see, many folks are trying to perform what use to work in the 1980s and 1990s in business and are still asking themselves “how to build money”? Calling someone on the phone isn’t as effective as it use to be. Take me for example. I use to spend hours dialing and picking up the phone to prospect. I’m not saying it doesn’t work still but I am saying that the idea of getting in front of your prospects are different. Teens now, Generation-Y (born after 1990s), don’t even want to communicate via voice. They all want to use a text messaging system or digital social medium to communicate.  So we have to get into their minds and prepare for the future. Facebook, Netflix, and Twitter figured it out. Have you ever received a phone call from any of these companies asking you to join their deal? Negative.

So how do you make it work for your business and leverage your time and stop asking yourself  how to build money? It’s simple. Learn how to effectively market using affiliate marketing. What is affiliate marketing? You may have heard of the phrase. Affiliate Marketing as of today has about 25,900,000 results searching on Google. Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the New Payment Platform), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. (From Wikipedia).

So dumbing it down, basically it goes back to WITFM (What’s In It For Me) as a consumer? If you’re not allergic to money, this may be a solution for you if you currently have a website or like to waste time on Facebook (trust me, once you get going on Facebook, you can get lost in Flashback photos). They should just call it Flashbacks (just saying) :-). My buddy Curt Maly figured out how to save me time. He created Social Media in 7 minutes (freaking genius). The software he uses there allows me to use robots to do all the automation for me all from one location (Walk away income).

So most products or services that are making this digital era work are either paying for clicks (using pay per click) to drive traffic or have a commission percentage pay out to pay you for marketing their product. Take me for example. In the summer of 2010 I developed CraigslistAdPower.com. I knew if I was to make it an affiliate product, it would be attractive to readers and marketers like yourself because you will share it with your list. My friend Larry Beacham put me on the phone with over 200 people and we sold 122  product licenses in a 24 hour period just to his list. Why did it work so well? Because he has provided enough value so that people listen to him. He got paid gracefully and so did I. I pay out 50% of commissions to my affiliates. I call that fair. As a result, I also increased my list over 200 people that would otherwise not have known me if I wasn’t referred by him. I will be realistic and the average person will not want to invest the time to create their own product, so marketing someone else’s products is the best solution to get paid today.

Recently you may have heard the buzz about Empower Network which is first of it’s kind to pay out 100% commissions at $25 a month (starting up to $125+month or more for their up-sell) directly to your bank account. As of writing this article, they have had some challenges with merchant accounts, so at the moment I choose to be paid by Paypal until things change and are more secure. The idea of Empower Network is quite genius. Put on by David Wood and David Sharpe, they build a network of bloggers, as yourself, if you choose to get involved. If you’re like me and you love to write about anything your mind chooses and don’t care about what others think about your writing, then I suggest you consider Empower Network as a source of income as well. They have banners marketing themselves and their products and they are doing ALL the selling for you through your affiliate link. In return they pay you 100% commissions. If you have no followers online or a very small list, this is the best way to get started building a followers list in my opinion.

It’s like what Robert Kiyosaki taught me back in 2006. You want to have about 4-7 streams of income bringing you money every single month without you working it. Keywords are  “WITHOUT YOU” working it. You can absolutely do that part-time or full-time depending on your drive.

One thing I have noticed from those that make it and don’t make it online is their drive and mentality. Are you educating yourself on what’s working now? Or are you skeptical on the next biggest fad taking your money and calling it a SCAM? I’ve spent hundreds and thousands on learning business and marketing from other online marketers. Why? Because I know they have the goods and I don’t. They are living the lifestyle that I want to live. The lifestyle of making money without having to drive somewhere every single day and spend money on gas. As a result, I now live in the mountains living the lifestyle I enjoy and being a full-time stay at home dad. It can and will happen for you. Just believe.

So let’s see what that looks like. If you hate having to commute to work every day, you’re not alone! The average commute in miles for Americans is 16 miles and 26 minutes for one way (being conservative). That’s 32 miles and 52 minutes for a round trip every day. And that is just the average! It’s safe to assume that the high metropolitan areas such as Chicago, Los Angeles, Boston and New York will have longer commutes than the average. If you are currently commuting and it’s starting to make you crazy, consider applying for a new job in your area, moving closer to work or car pooling to take the pressure off of driving every day. Especially with the spike in gas prices

As of writing this article 1/29/2012 the local gas station shows $3.70 a gallon to fill up your gas tank. So let’s calculate this out.  32 miles a day and the average car is 22mpg. 32miles/22mpg = 1.45 gallons a day resulting in $5.38 (a day). That’s $26.90 (a week) $115.67 a month and $1388.04 a year. Not including maintenance and food (cheaper to cook at home). Why am I writing this out? Because I want to show you the benefits of the cost of savings of commute time and money by working from home.

Now the average income according to the ssa.gov website for 2010 is $41,673.83.  After paying 42% of that to Uncle Sam,  that looks like $24,170.82/year.  You are left with $22,782.78/year after paying gasoline and $1898.56/  month in income. The rest goes towards cost of living and maintenance of your vehicle. Look I don’t mean to be to the extreme here, but I really want to paint this picture. You have to ask yourself, can you make more than $2000 a month online (extra income) and can that be full-time so that you can put that the rest of the money away for other things. You can definitely save $1388.04 a year and earn more than $1898.56 a month by working from home. The beauty of being self employed is paying taxes at the end of the year on what’s left not every paycheck. There are a lot of benefits and tax write-offs for working for yourself. Consult a qualified CPA, like cpa gilbert az, that understands small business owner practices, I like to use help from Rudy El Gabsi when it comes to accounting.

In closing business has changed. Either ask your employer to allow you to work from home or create your own circumstance like I have by creating an additional stream of income leveraging online marketing.

Stay tuned because the next article will be about getting your mind set to the right thinking so that you can start to “believe” you too can do it. It all starts from your belief and foundation.

Share your thoughts below.

Cesar Ramirez

P.S. Amazon has some great books below on this subject.

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