It’s been a minute. I know. Bare with me I’m sorry to have to be a stranger online. Frankly my wife and I have been slammed with our e-commerce business and homeschooling the boys. Additionally, I’ve been through a lot in the last 3 years. We’ll get back to me in a follow up email later.
In 2010, I met a dear friend, Mark Hoverson at a Jeffery Combs event — More Heart Than Talent. I felt an instant connection with Mark Hoverson. We were never in a company together but he was always a friend and a mentor to me online and off.
Mark and me in 2011 at a Las Vegas Marketing Event
I can text or call him to ask for business advice and as I attended many of his webinars, I noticed something awesome that nobody was doing. He was drawing on the screen like a 5 year old. I sat there and was thinking to myself, why is this guy drawing? Later on he shared with me the book (The Back of The Napkin by Dan Roam) that made him draw and the purpose of that drawing lead to my next point. He was always giving a lot of himself. Shared so much value that I felt like I owed him at least this….
In October of 2017, because I had Mark Hoverson on my cell phone saved, he showed up on my Snapchat Feed. I was in shocked on how skinny he had gotten. I had no idea he had a very unique cancer. He was given 4-6 weeks to live and ended up living an additional 4 years.
Mark’s heart was unique. He loved the industry of helping people hit their maximum potential. His heart was in the right place and hundreds and thousands of people came across Mark Hoverson online one way or another.
I’m reaching out to you in the kindness of supporting his family he left behind on their medical bills. He left a very unique video that I haven’t seen anyone with cancer leave behind. He left you and me a message. That message can be found on his GoFundMe page (http://cesarramirez.com/markhoversonGoFundMe).
When I spoke to Mark last, he and I had an awesome phone conversation. He was more concerned about my well being of achieving greatness than he was discussing his cancer. As a matter of fact he called it his “little sickness.” In my opinion he lived a fullness of life with his business and family.
I’ll miss you Mark. My heart aches but know you’re a lover of Jesus Christ and you’re in a place of no suffering.
It’s good to be writing again old friend, I hope you haven’t given up on me quite yet my friend…
P.S. Please support The Hoverson family. Mark Hoverson? was a dear friend I met back in 2010 in Dallas, Texas at a business networking event. He left behind his beautiful wife and 4 children. Cancer bills as you can image are astronomical. Thank you and any little bit helps to get closer to their goal! Support his family here: http://cesarramirez.com/markhoversonGoFundMe
One of the greatest things about being in business and growing a team in Internet and / or Network Marketing is you get to build people up. You can see them go from zero to hero pretty quick — for those that are interested. For some folks it’s like a bamboo tree. It takes them 5 years to sprout and grow into a big tree. It’s not about the speed of the destination for them though… it’s about the journey.
Customer support is and should be number one priority to be attentive to your team members. I propose a 24-48 hour response time for support to anyone that needs it. This gives enough wiggle room to create the time allotted for those on your team and those looking to join.
Some tips to consider when building a team:
Clearly define the type of person you’d like to grow to be.
Seek and develop leaders to duplicate that person.
On a scale of 1-10 if you see yourself as a mid range leader lets say a 6. You will easily want to sponsor/recruit folks that are a 5 or below because they’re easier to talk to. What I propose is you seek a 6 or a 7 and let them go recruit those and above to strengthen the team
If a person is not in alignment with your core philosophies, make sure to disconnect from them immediately. Longing the process can and will hinder your team synergy.
Take me for example. I like to seek out humble people that have the mentality of treating others like they want to be treated. In sales we call that mirror and matching. Do you want to be babysitting an adult who has the “entitlement” mentality of “what’s in it for me?” Or do you prefer the person that takes the tasks in hand and provides support to others. I like to call it, The Servant Leadership mindset. How can I serve you today?
I gotta tell you, it’s a lot simpler when the person you are working with has messed up and they ask for forgiveness. I’m the first to tell you that I’ve messed up and I’ve asked for forgiveness because I know that I’m a sinner, I’m not perfect. Asking for forgiveness has really allowed me to grow into a servant leader. A lot of this comes from growing up with very little in my hands. I wasn’t fed a silver spoon in my mouth and I really had to go out and make it happen.
The change for the future and present. A lot of my philosophies in business grew from awesome humble leaders like Jim Rohn, John C. Maxwell, Derek Wiersma, Scott Aguilar, Ray Higdon and many leaders that have poured their heart into my mindset of thinking to allow me to thing and grow within.
Most importantly, what I use to think was common sense growing up isn’t so common when you start to work with people. You’re going to be challenged with different personalities. That’s right, some folks are going to have egos bigger than their bank account. Chasing the money because someone makes more than the other isn’t necessarily someone you want to follow. Especially if you know they have deceived others in the process of getting there. Therefore, know your playing field.
Here’s a quick story. I coached a guy who was having trouble generating any type of money online. With my coaching and that of the other servant leaders, he finally started to make some money in my eBay program. He was one of the first guys I coached. Later on because some of the herd thought the grass was greener on the other side, decided to snag him from me. Mind you, I never did anything wrong to this guy, but apparently because I didn’t follow them, they decided to make me the enemy. His exact words were “How does that feel to pour salt on the wound.” Soon after this statement, he died of cancer. To this day I feel sorry for the guy for not seeing it. He missed the purpose of why I had formed the team in the first place.
“The birds are going to get them.” That’s right, get ready for the the birds. It’s part of your business but don’t get caught up there in the conversation. Keep moving forward because there’s a hater in everything that you do. If you keep a clear defined vision, the right people will follow. Hate has very little strength in anything. When building a business out of love and passion, you will start to see the Diamonds in the rough shine through.
May this message inspire you and your team!
P.S. If this post inspired you, let me understand how I can serve you. Here’s a quick free way to share your thoughts, pains and struggles… [Click Here]
People say link building is already obsolete or irrelevant. That was after Google, through Matt Cutts, said that search engines would no longer mostly rely on them for rankings. But many SEO (search engine optimization) experts still believe that backlinks are important.
Links Should Be Backed by Quality Content
First, what Google frowns upon is over optimization brought about by the excessive use and heavy reliance to backlinks in order to promote a site. Cutts calls link building as “sweat plus creativity.” Thus, it is not entirely disallowed. It simply means that the value of a site should not only be dependent on strategically-placed links. Its contents should also matter, and it should be of value to its audience. Quality, creativity, and substance should go with it.
Remember that at the end of the day, you are not merely blogging or making a website just to rank in Google, Yahoo!, or Bing. Instead, you are doing it to eventually please your audience, and ultimately convince them to buy or avail any product or service that you are promoting in your site or blog. User experience must come above all else in order to ensure your survival in the e-commerce business or other ventures online.
It Leads to More Information Plus Legitimate Products and Services
Second, if you are already on your way finding a Burlington SEO company, remember that links are important in terms of providing your reader more information about a certain subject. It offers audiences a reference should they wish to get more data about something they are reading. For short, it promotes a harmonious flow of information from one site to another that will surely benefit the reader.
Alternatively, it is a way to lead customers to products or services related to the content they are checking out to allow them to get directly to its legitimate seller. With the presence of scams and copycats online, good links filter them out. It bridges audiences from a high-quality site to a reliable product or service that they want to try out. By the way when your pets need food or resources, its is best to order online through my pet needs that.
Links Distinguish Good Sites From Bad Ones
Third, backlinks serve as a shout-out to the source of information you have in your site. It helps quality and reliable sites to be known to audiences and aids them in establishing a good reputation online. In a way, this still allows improved user experience to your visitors.
Link Building Will Always Be Important
Links remain as the backbone of a good content. What Google discouraged is people spamming them just to gain undue advantage in search engines or to deceive customers. Sure these black hat tactics do work for a while, but Google will penalize you for it once they find out. And it usually doesn’t take them long to flag down sites that do employ such tactics.
Lastly, people can only be tricked once. When they realize that your site offers misleading or bad user experience, they will no longer return to it. Worse, they will share it to others who will later avoid your site. In the long run, these will damage your online reputation dearly.
Therefore, it should be reminded that backlinks should only be used in an appropriate manner. Most importantly, they should lead your audiences to sites or products and services that will really produce a nice experience.
Listen. We had a crazy turnout last week. I received at least 25
emails asking me for a replay. For whatever reason, some folks
couldn’t make it on.
Unfortunately, the recording came out corrupted. Here’s the good
news though, we’re doing it again tonight, (Thursday at 7pm
acific / 10pm Eastern). I don’t want you to lose out on this
opportunity as my guest speaker Adam agreed to come out
gain and share the power of his software.
From last week’s training, I setup a test on how it works. You
an check it out for yourself.
Text the word “Apply” to 951-373-2764.
I think you’ll be pretty impressed. I set all this up in just a couple of
hours. I plan on creating my own support and training for folks that
see the value of texting to generate leads in their business.
Like I mentioned on the call last week, make no mistake of it, leads
equal freedom. Get great at loving and helping people, your needs will
be taken care of. My wife Xochitl and I are absolutely blessed to have
dropped our EGO to reach out to others and help them out. In my
opinion there is no better way to create freedom then building yourself up
and helping others do the same thing.
Imagine this, creating an image with your special code to receive a quality lead. Not only are they quality but you’re also qualifying them through a survey system that you can charge a small fee for to have that lead respect your time. How powerful is that? I’m telling you right now, nobody else is doing this and I believe this is the missing element to the system that you’ve been seeking to only work with qualified leads.
I don’t want to spoil it for you, so come get the visuals tomorrow night on the webinar.
When it comes to generating leads, that’s something we can all say is a pretty streamline type of deal. Once you find your niche of capturing leads, you are rocking and rolling in what I like to call finding your passion in marketing. You see this beautiful industry called Network Marketing has allowed my wife and I to retire from a J.O.B in our early 30s. I am absolutely grateful that my sponsor in a network marketing company cared about me enough to get me involved.
It wasn’t too long ago that I can recall feeling low and losing it all. I wasn’t prepared for the worst. I don’t know if you have been here or not, but it plainly sucks. Facing foreclosure and bankruptcy.
Since we pretty much hit rock bottom at the end of 2011, there wasn’t anywhere else to go but up. I guess you can the fear of having to get a job scared the crap out of me. I really don’t like to be tied into somebody else’s business / dream.
My wife had reminded me that I had been playing with this internet marketing / network marketing stuff since 2007 and it was time for me to bring her home. She no longer believed in working for someone either. January of 2012 she gave me the message of “I’m not going back to work next year, so you better find something to replace my income.”
My mind spun with ideas and I remember committing to ONE company for the next several months. I applied the concept of picking up the phone and calling my network marketing MLM prospects. From the moment she went to work to the moment she came back, I was hitting the phones calling leads I had built since 2009. 2 years of leads and I was sure somebody would listen. From all the NOs I got, I continued to push forward. They didn’t stop me because it wasn’t a No forever, just a No right now.
Believe it or not I was over my fears because I had a Burning Desire. I believe that a person against their will is of the same opinion still. Meaning that no matter how bad you want to help people change the quality of their life, if they are not willing to change for their own dreams, you absolutely unequivocally cannot do it for them.
So here’s my ultimate advice, if you have absolutely no system in place to build leads, then you should start by reviewing this system that has allowed me to create an influx of leads. I have more leads than I can handle and that’s a great problem to have. You want to be in that position where you have a list, and the ultimate next step is to pick up the phone and connect with them to collect a decision.
When you collect a decision you’re seeking the perfect person to be your business partner. Not all personalities are meant to work together. Therefore, on a scale of 1-10, 1 being the ultimate lazy person and 10 being the Top Income earner recruiter, give yourself your number. If you don’t know what number you are, most people are a 5 or a 6. In that case, you want to go seek 7s and maybe 8s. The reason for this is because when you find 7s and 8s they will go find 9s and 10s. And your team will duplicate that way. Seek people of influence and seek that pain.
Save Your Leads That Say No
A person’s pain today may be totally different 6 months from now. Don’t delete your leads. Even if they opt-out you can save that list for future use. I like to save the unsubscribes in my dropbox so I can have access to the leads in the future.
What Do I Ask People On The Phone Cesar?
So one of best questions you can ask that new person on the phone is “Hey John, this is Cesar I just noticed you requested more information on my website regarding leads for your business, just curious on where you’re stuck so I can assist you.” I can guaranty you that their sponsor hasn’t asked them that question because in my 15 years in network marketing, my sponsor never did. I had to go seek it somewhere else.
What’s You Product?
Human connection is a trait that will never go out of fashion. Your product is people and once you learn to leave your EGO at the door, you will no longer be afraid of picking up the phone and connecting. Since your ego is your opinion of yourself, if you’re afraid of the phone, it’s because your self image is more important. Ouch. I know that may sting a little but I had to wake up to that reality. If your EGO is of greater concern than helping people you are absolutely going to struggle. My final question to you is, are you willing to change?
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