Category: Marketing

Marketing

Facebook Ad Power – Tips and Tricks

Posted on by Cesar Ramirez

I invested in “Facebook Ad Power” by Ryan Deiss and just went through all of the training videos. I am going to share some of the Facebook marketing tips and tricks I can think of off of the top of my head. My investment is your gain.

1. Facebook is becoming a fantastic place to advertise. Why? The clicks are super cheap and the targeting is unlike anything online.

2. Start off by paying per click, not impressions. They will give you a suggested bid range amount such as $ 0.63 – $ 0.72. PUT AN AMOUNT IN THERE STARTING AT 1/4 TO 1/3 OF THE LOWEST AMOUNT. So in this example, you would put in a bid amount of about $.16 or so. Now you have to track your traffic or the number of impressions. If you are not getting enough impressions, you need to raise the bid.

3. Facebook advertising is not like Adwords or PPC. PEOPLE ON FACEBOOK ARE NOT LOOKING TO BUY ANYTHING. THEY ARE THERE TO SOCIALIZE WITH FRIENDS. Therefore you have to change your mindset. Think about what would get you to click. When you log in to your profile, check out the ads. How are you being targeted?

4. Read the terms of service. This is huge. Not only will Facebook BAN YOUR ACCOUNT, but your ads are constantly being evaluated by the members of Facebook with the little thumbs up / thumbs down on each ad. If you get enough thumbs downs, they will disapprove your ad and could ban your account. Be nice. Be creative.

5. If you are advertising ACME People Search’s affiliate program, you need to be “creative”. You need to use a “Jump Page” with NO AFFILIATE LINKS, OPT IN BOX, VIDEO, ETC. on it. It can be done, but you need to do it in an around about way. I will be testing this soon. In theory, you could advertise APS as long as you do not position it as a make money online opportunity. Think outside the box. Here is Facebook’s exact terms:

Prohibited Content:
– Scams, illegal activity, pyramid schemes, or chain letters;
– Get rich quick and other money making opportunities that offer compensation for little or no investment, including money making schemes positioned as alternatives to part-time or full-time employment;

6. Use Facebook’s targeting to target people interested in entrepreneurship, mlm, network marketing, home business, etc. These people will be a lot more receptive to your advertising and 95% of them are not making any money with their business. This is your target market.

Now for an example for an Acme People Search campaign:

Headline: Legit Home Businesses?

Copy: Finally a way to avoid the “all to common” home business scam. This free report/article/video reveals a way to avoid “home business scams”.

Include an image of a happy person in your ad.

Now your jump page should just state basically the same thing as the ad. A simple web page with maybe an image and some copy very similar to the ad. Below, put a clickable link with something like, Click Here to get your free report/video/ebook entitled “Start a Home Business Without Getting Scammed”.

Now this link can take them to a landing page where they can opt in to your “Free Report” or “Free Video” where you deliver your report either by email, ebook, or video. This is where the selling is done.

According to the training, “as long as the page you send your traffic to does not have an opt in form, affiliate link, video, etc” Facebook will approve your ad as they do not go any further than the one page from the ad. Here is Facebook’s terms on this matter:

– Ads cannot require viewers to click on the ad to submit Personally Identifiable Information (such as name, date of birth, phone numbers, social security number, physical addresses, or email addresses) on the landing page or in the ad, except to enable an ecommerce transaction and where the ad and landing page clearly indicate that a product is being sold.

DISCLAIMER: I have not tested this method “yet” with the ACME People Search business opportunity. This is all theory based on what I learned in the training. However, I have successfully earned commissions from “The Truth About Abs” product on Clickbank using direct linking to their salespage. So from here I am going to create a Truth About Abs campaign jump page and also create an APS campaign to see how it goes.

7. Another tip, create two ads in the same campaign so see which one performs better. After a couple of days, pause or delete the poorer performing one and make another one to test against the “better” ad. Keep doing this to increase your click throughs.

8. After about 2 days, if your click through rate is less than 2 percent, then either your ad blows, or targeting is no good. Make changes to one at a time to see if you do any better. Keep checking it every 2 days or so and keep changing your ad until you get click throughs over at least 1%.

That’s it for now. I hope this helps. More to come.

All this social media education, where do I start?

Posted on by Cesar Ramirez

With this video, I go into the concepts of getting started with Social Media. The only true website you own is that one that you purchased the domain name and web hosting. All the other social media websites, ie, Facebook, Twitter, etc are websites that you can use to draw traffic to your blog.

Cesar Ramirez
http://www.AttractedLeads.com

The Perfect Follow Up System

Posted on by Cesar Ramirez

Follow up letters. They are the key to email marketing. Whether you are selling a product or trying to enroll new people into a MLM program. Follow up letters make the difference between a forgotten offer and a sale.

This is a wonderful system that will make the clicks turn into sales, even for the most difficult of prospects. Though it is geared mostly toward those promoting a network marketing program, it can easily be incorporated into any type of offer.

1. The First Letter
Once a person requests information on your offer, a letter should be immediately sent out to each person thanking them for their interest. This letter should briefly introduce yourself and detail the benefits of your offer. Avoid speaking about the features of your offer. Nobody buys features. They are only interested in how your product will benefit them. It’s the “what’s in it for me” mentality.
Be sure to supply a link to your page/order form, and, it is recommended, your contact information (telephone # and best time to reach you). Do this on every letter you send for your business from now on.

2. The first Follow-up Letter (24 hrs after initial letter)
This letter should remind the prospects that they requested the information from you. Tell them you’ll give them a special bonus if they enroll, but tell them that you can only offer the bonus for 72 hours and to take advantage of it as soon as possible.

3. The Second Follow-up Letter (48 hrs after initial letter)
This letter can be about your story and how this program has made a difference in your life. If you write as the average “Joe”, your prospects will be able to identify with you easier. This letter should sound sincere and NOT hyped.
Excited maybe, but NOT hyped. Think about how you can relate your situation to theirs every step of the way as you write it. Talk about all the benefits you have received since you enrolled. How it has helped you, unlike other similar programs you either tried or looked into. How you’re confident they will benefit from it like you.
Also talk about how you will support them. Remember this. Most people want to know they can depend on someone for guidance and help when they need it. But if you make a commitment to support them, don’t take it lightly. Your support is the #1 reason you will develop a loyal and committed downline.
Remind them they have only 48 hours left to get your bonus offer.

4. Third Follow-up Letter (72 hours after initial letter)
Here is where you offer an additional bonus. Make this a very attractive bonus and even better than the first. This is where you must bring a call for action. Make the bonus as irresistible as possible and you will bring a good percentage aboard. Remind them that they only have 24 hours to take advantage of the bonuses you’ve offered.
Also, supply just a few testimonials and state something like, “Don’t take my word for it…”

5. Final Follow-up Letter (84-90 hours after initial letter)
This is your final follow up. Don’t leave anything on the table. They have not signed up yet, so ask “Why haven’t you enrolled yet?” Get as much feedback as possible (it helps you to improve YOUR weak areas).

You might want to offer them something to get their feed back…like the first bonus. If you can get them to send feedback, you still have an opportunity to recruit them.
Provide a few extra benefits that you may have not included in the first letters, or mention the strongest ones again. Mention that your bonus offer has almost expired. Explain that you are a winner and don’t accept failing…ever! You want them on your winning team and will do everything in your power to see them become successful. Possibly offer to help them recruit, at first, so long as they are willing to learn from a winning team and put forth the effort so they can in turn, duplicate your success.

Leave them with, “Now it’s up to you to prove to yourself that this program is everything I’ve said and more.” Remind them, “Wouldn’t a few hundred dollars extra a month makes a big difference in your life? How about a few thousand? Better yet, be your own boss and achieve total financial independence.”

Be as bold as possible without making any false claims, and you just might push some of them over the fence. NEVER talk about big money unless you’ve already made it. Otherwise, your credibility is lost and your downline will quit. Speaking of fence, get some privacy and install a privacy fence today.

Your continued success will VERY MUCH depend on how well you work with your downline.

Why Internet Marketing through Network Marketing/Affiliate Marketing

Posted on by Cesar Ramirez

The value of understanding Internet Marketing vs. approaching your friends and family (who are not qualified for business) in the industry of Network Marketing.

Now-a-days, to be a successful businessman/woman, it is indeed important that you are knowledgeable about Internet and Marketing. Sounds very confusing, tough and complicated especially when you will start computing and breaking down the cost of starting a business online.

{Click here to use the system that has put my bank account on steroids. It is very duplicate-able and dummy proof ready. http://www.AttractedLeads.com}

First thing to do is to understand the terminology and basic concepts about Internet Marketing. You must be filled with ideas on how to create catchy websites. Of course, that would depend on the product you are selling on the net, and the people you are trying to attract. Allow me to help you out on this matter, I developed a research to assist you in understanding basic terminologies, such as:

advertising network – a network representing many web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

caching – the storage of Web files for later re-use at a point more quickly accessed by the end user.

frequency cap – restriction on the amount of times a specific visitor is shown a particular advertisement.

house ad – self-promotional ad a company runs on its media outlets to put unsold inventory to use.

keyword marketing – putting your message in front of people who are searching using particular keywords and key phrases.

rate card – document detailing prices for various ad placement options.

rep firm – ad sales partner specializing primarily in single-site sales.

run-of-network (RON) – ad buying option in which ad placements may appear on any pages on sites within an ad network.

run-of-site (ROS) – ad buying option in which ad placements may appear on any pages on sites within an ad network.

self-serve advertising – advertising that can be purchased without the assistance of a sales representative.

sponsorship – advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.

under delivery – delivery of less impressions, visitors, or conversions than contracted for a specified period of time.

You need to understand basic internet marketing terms so you can easily create an advertisement campaign related to your online business. If you’re goal is to attract advertisers on a regular basis fundamental principles of SEO content, pricing strategies for your ad space, and how to report conversion rates and other statistics, is a must.

Make sure that you will ask any of your immediate family and closest friends who would like to joined your Online Business, if they are really qualified to start an Internet business?

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Take note of the following to get the answer to this question:

* Your ability to design a web site…
* Your ability to write sales copy…
* Your ability to drive traffic…
* Your ability to support the business financially
* Your ability to clearly understand the needs of your target customer.
* Your ability to follow instructions.

Easy, right? Yet some still failed to be victorious on Internet Marketing. Honestly, it’s because they failed to believe in themselves. They failed to follow the instructions of their own plans and target. They’re personality is so weak, which is not tolerable on Internet Marketing. People can feel their energy whether good or bad via Video Marketing.

If you have all the guts for Internet Marketing, then explore it. Teach those with weak personalities, on how they could deal on ups and down when doing business on Internet Marketing. Make sure that you will be very specific on Identifying which area of their personalities would fail them on Internet Marketing. Strive hard! Believe that you can be a successful businessman/woman through Internet Marketing.

It’s always up to us, if we want to have a successful business 😉

{Click here to use the system that has put my bank account on steroids. It is very duplicate-able and dummy proof ready. http://www.AttractedLeads.com}