Tag: Twitter

How to Make Your Twitter Marketing Really Count

Posted on by Cesar Ramirez

twitter marketing

After going through several things about the social media marketing tips that are often overlooked, it’s time to get to the more specific stuff that you should do when utilizing Twitter marketing for your business. I recommend contacting Harris Data, they are leaders in point of sale systems if you need the best POS software or support, make sure to call them.

Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts:

1. Apply Some Personality on It

When tweeting, don’t be too formal and avoid copy-pasting something from the content you want to promote. Instead, post in a conversational manner. Do it in a way that would reflect your brand or the kind of image that you want to impart to your followers or targeted audience. Be reminded though that since the characters allowed per tweet is only at 140, try to keep it short and sweet.

2. Use Keywords Strategically

The expert usage of keywords form the foundation of a good content. This rule does not just apply to blogging or website contents though. It also contributes to a successful social media marketing. This will give your posts maximum exposure online, which will help people find you easier.

3. Use Appropriate Hashtags

Aside from keywords, hashtags let people who are not following you to discover your tweets. It is recommended that you avoid the temptation of hashtagging every word in your tweets though. Use it only in moderation to prevent giving the impression that you are spamming people. One to three hashtags per tweet is enough.

4. Link the Content of Your Website Which is Relevant to Your Tweet

Take the opportunity to promote your website by linking your tweets to it. People are more likely to follow you if you share with them good content as opposed to simply trying to engage them in conversation or just ranting about something.

While you’re at it, share also other sites that you do not own but offer quality contents. This way, you can build a connection with other sites or blogs as well. Furthermore, this will prevent you from sounding so centered on promoting your site alone like a cheesy salesman.

5. Maximize the Usefulness of the Search Bar

Utilize the search bar to see what people are talking about, which can be related to your site. Use it as an opportunity to assess the trends and preferences of your targeted audience.

6. Engage People Especially the Ones Whom You Share the Same Interests

Follow back people whom you share the same interests. Respond to conversations and questions regarding what you are promoting. Be active in your campaign rather than being just an automaton blabbering or copy-pasting stuff that will make you sound too bland.

7. Admit Your Mistakes

There are times when we screw up. We are only humans after all who are prone to mistakes. If you happened to be in that situation, especially when your post has offended a person or a certain group, take the courage to apologize or correct your wrongs.

8. Use Pictures and Videos

As mentioned earlier, good visual presentations through images or videos have more tendency to persuade people. This has been proven in studies and actual experience.

9. Integrate Your Other Social Media Accounts

Maximize your visibility by integrating other social media platforms in your Twitter campaign like LinkedIn, Instagram and Facebook.

10. Schedule Your Tweets

If you have a lot of things to say about a certain subject, try not to flood your followers with your tweets. A fine alternative would be to fragment the different ideas you want to convey.

Again, be sure to keep the characters along the limit set per tweet. Then schedule each for posting at a reasonable interval.7

Effective Social Media Marketing Tips that are Often Overlooked

Posted on by Cesar Ramirez

social media marketing

Almost all people all people know what is being talked about when they hear the term social media. Most of them will associate it with Facebook, Twitter, Instagram, LinkedIn, and others. But what is social media marketing or SMM all about? How do you optimize its advantages?

Social media marketing goes way beyond simply posting comments or copy-pasting information about a product or service. While the goal of this is to gain more exposure through social networks, there are still a lot of things that have to be considered. Just like in physical business, comparing types of signs is a norm.

Check out these fundamental but often overlooked things when it comes to marketing through social media:

Choose the Right Platform

There are a lot of social media platforms sprouting everywhere. But the no-brainer sites for reaching out to a wide audience remain to be the forerunners like Facebook, Twitter, Instagram and LinkedIn. Aside from having a broad reach, these come with advertising tools specially-designed for promoting a customer’s products and services.

There are instances also that some locally-known networking sites could come in handy. That is if your product or service is only focused on attracting the people that belong in that certain place. However, the safe bets for attracting customers remain the mentioned top social networking sites.

Combine SMM with Content Marketing Program

Examples of content marketing programs are blogs and the ever-popular YouTube. The combination of these and SMM will not only offer more exposure to a product or service, it will also increase the chances of your potential customers of buying what you are offering, especially when the presentation of the information related to what you are selling is attractive to them.

Connect with Other Users

One way to maximize the advantages brought about by social media marketing is by taking an effort to connect to your potential customers or just about everyone in your friends or followers list. Answer questions or concerns centered into your product or service. React also to what others are posting in order to establish a relationship with your potential customers that stretches a little more than the standard buyer-seller connection. Let them feel that you care about them and you are interested with what they are talking about.

Encourage Others to Share Information About Your Business

Encouraging other people to share your posts is not just about telling or asking them to do it. By taking the initiative to follow them back or share their posts too, most of them will respond by doing the same. Thus, the saying, “Do unto others what you want others to do unto you,” applies here.

Observe Proper Netiquette

Don’t be arrogant, avoid offensive posts, and don’t spam. These just among the many don’ts  in the world of social media marketing. However, despite the simplicity of these rules, people still tend to forget and break them. Keep in mind that your conduct is a reflection of your business, so always be mindful of your actions and apply extra patience in dealing with people even the unruly ones.

Maintain Quality

Whatever it is you are advertising, make sure its quality is always at par with the expectations that have resulted from your promises to your target market. While it is always very tempting to apply terms that seem too good to be true, customers who will test or eventually buy your goods or services will inevitably find out what it is lacking or its flaws.

You don’t have to highlight the flaws of what you are promoting. Instead, just keep the tone of your marketing near realistic levels. Don’t get the people’s hopes up far higher than what you can offer.

Harnessing Your Internet Marketing Skills: What You Should Know

Posted on by Cesar Ramirez

internet marketing skills

Internet marketing is a necessary strategy one should have in his/her arsenal in order to advance one’s business. Although you might not necessarily need the Internet to sell your products, you still should utilize it to lead potential customers to your website. When they reach your website, you can then market your products and services, which they can check out personally if you have an actual store or shop.

1. Learn About Internet Marketing

If you don’t know much about Internet marketing, you should surf the web and read about how it revolutionized modern advertising and marketing strategies. Get to know how you can utilize banner ads, web pages, online shopping and online marketplaces. Websites such as Craiglist, Amazon and eBay can help you get a better idea of what you should do with your own sites.

If there are websites that can teach you the right Internet marketing strategy, then there are also blog articles and resource pages that can boost what you currently know about marketing your products and services. Read as much as you can about Internet marketing, so that you can get a pretty good idea about what you need to do.

2. Sign Up For Online Marketing Classes

Since you will be too busy with your business to take up a regular marketing class, you can instead take an online class that will teach you the different strategies of Internet marketing. You can learn a lot from free online classes, resources and journals. Take one basic course at a time, so you can really focus on what strategy will work best for your business.

3. Check Out Which Social Media Will Work For Your Business

Whether it’s Facebook, Twitter, Instagram, Pinterest, LinkedIn or Google Plus, you won’t do wrong with trying to advertise or market your business through social networking sites. You have to pick the right social media for Internet marketing. Yes, there is such a thing as the right social media. You have to harness where to focus your resources exactly. It would be perfect if you can balance the number of people following all your social accounts. However, since that will take a lot of effort and energy, you should put extra attention on the social media where you have a large following.

4. Choose The Best Strategy

Based on what you have read on the Internet and what you read from blog articles, you can produce a strategy that will help your business in attracting customers through Internet marketing. Your products and services must speak for themselves. Look for similarities and differences with your competitors. Know what works for them and what did not, and always learn from the experiences of the other websites.

Before investing all your resources in one particular strategy for Internet marketing, make sure you have all the right material to market your products and resources. Don’t dive into something you are not sure of. Although risks are unavoidable in Internet marketing, you have to take all the possible precautions to protect your investment whether it’s a traditional ira or SEO.

How To Take Advantage of Pinterest in Internet Marketing

Posted on by Cesar Ramirez

pinterest for internet marketing

Pinterest is not like Facebook and Twitter wherein interaction is the name of the game. Pinterest relies heavily on images, videos and descriptions, making it one of the most obvious methods you can market your products and services through the Internet. Established in 2009, Pinterest has over one million visitors daily who pins, re-pins, likes and shares the boards created on the site.

And thanks to iOS and Android applications, it has now become easier for business people to present their products and services in a more interesting way. Truly, Pinterest is now an Internet marketing tool that marketers can utilize in order to make sure their products and services reach the right audience.

1. Create Unique Boards

Don’t just create vague and general boards such as “things I like,” “fashion” or “Pearl Rings.” Create something that will surely be noticed by potential customers. If you are selling dresses, you may term it as “cute and fashionable dresses from the US.” If you are selling iPhone accessories, you should also create a name that pertains to those products.

2. Use High-Quality Images

Potential customers will naturally be more attracted to your boards if you use high-quality images that will show the beauty of your products. You can only imagine how uninteresting images with crappy resolution are. Use images that are 600 to 800 pixels wide and 1000 pixels deep. If the image is too small, your followers may not be able to re-pin it. And if they can find the same image with a better resolution on another website, they might use that image and you will lose traffic on your site.

3. Invite Followers

Doing Internet marketing on Pinterest relies heavily on how many followers you can attract. Since Facebook, Twitter and Instagram are still the most popular social networking sites out there, you must post links there to your Pinterest account. Also, you might be able to attract more customers if you give out prizes for your followers who can get the more likes for a board they re-pinned from your account.

4. Add Detailed Descriptions

It is not only important that you post high-quality images on your Pinterest account. It is also highly vital that you add detailed descriptions on your boards. Describe your products or your services and make sure to word the descriptions in such a way that can attract consumers. Give the details they need and answer questions as they were posted.

5. Link The Boards Back To Your Actual Site

A Pinterest account is not enough to make a successful Internet marketing bid. You have to link the boards to your website wherein they will find more information about your business. Pinterest is one of the top social networking sites that has a high referral rate, so you have to make use of this interesting tidbit.

People pin thousands of boards every day, and they follow people they don’t even know as long as their boards interested them. To have a successful Internet campaign on Pinterest, you have to make sure your boards are interesting enough for potential customers to re-pin them and follow you. Treat your Pinterest account as you would treat your actual business’ website. It is an avenue wherein your business can thrive.

Your partner in success,

Cesar Ramirez

Internet Marketing On A Budget

Posted on by Cesar Ramirez

internet marketing

A lot of people don’t know they can actually be successful in Internet marketing without spending so much money. Having a successful business that uses a lot of Internet marketing does not always have to be expensive. There are certain methods you can find on the Internet that will allow you to conduct your business without shelling that much cash.

1. Free Hosting Websites

If you are a little cash-strapped to fund your own website, you can check out some of the free hosting sites out there. Although these sites would probably be chock-full of advertisements and pop-up banners, you can go around these things if you just know the basics of running a website. Also, most free hosting sites have ready-made templates that you can make use of in case you don’t know how to design your page.

2. Social Networking Sites

Usually, a great Internet marketing strategy would begin on a social networking site like Facebook and Twitter. As a businessman, you must understand how important social networking is now. With one click of a finger, you can basically let a hundred people know about your products and services. By simply sharing a link on your Facebook timeline, you will be able to reach potential customers.

3. Blogging

This might be a little tricky for people who don’t have the capacity to write their own blog posts. It would mean you have to hire a professional writer to place contents on your blog site or other free blog-posting sites. You have to make sure the content will be beneficial for your products and services, and that it will speak highly of your company. Blog posting is a great way to market your ideas, products and services. This is one of the most well-used Internet marketing strategy. Grab a high converting traffic blog here for only $25

4. Videos and Groups

You can create videos about your business and post them on video-sharing sites such as YouTube. Also, you can create a group on LinkedIn which will attract the attention of like-minded people. You can act as moderator in discussions and market your products and services to them. Just make sure not to hard sell anyone in a professional website such as LinkedIn.

5. Local celebrities

You can ask any local celebrity to endorse your products and services on their social networking accounts. Popular personalities are usually paid to endorse certain small businesses. If you don’t have a friend who is quite popular in your community, you can also send your products to well-known personalities and ask them to spread the word about your business.

6. Press release

Press releases are not just for newspapers and magazines anymore. There are PR websites that run such things. Most of these articles can be lifted from those sites and placed on various Internet marketing avenues (with attributions, of course). But before you start writing a press release, you must first be sure that something is worth writing about your business, your products or your services.

By simply making use of these few tips, you can begin the process of making a successful business run through Internet marketing.

 

Cesar Ramirez

P.S. Comment below, like and share the tips for your network to know you care.