How to Make Your Twitter Marketing Really Count

Posted on October 18, 2015October 18, 2017 by Cesar Ramirez

Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts from large social media Firm:

Apply Your Personality on It
Use Keywords Strategically
Use Appropriate Hashtags
Link the Content of Your Website Which is Relevant to Your Tweet
Maximize the Usefulness of the Search Bar
Engage People Especially the Ones Whom You Share the Same Interests
Admit Your Mistakes
Use Pictures and Videos
Integrate Your Other Social Media Accounts
Schedule Your Tweets

Online Selling Outlook for 2016

Posted on October 8, 2015 by Cesar Ramirez

There’s only more than two months left until we bid goodbye to 2015. Of course, with the passing of time comes change. So how will online selling be in 2016? What will be the trends in that period, and most importantly, how can you capitalize on them?

A new infographics released earlier by Smart Insights provides us a glimpse of what online retailing holds next year for both sellers and buyers.

More Customers Will Prefer Mobile Phone Transactions

There will be an increasing preference of people in using their mobile devices for transacting online. The primary reason for this is the convenience the process provides. Then shopping around online also presents customers with plenty of options.

On the part of sellers, this presents a good opportunity to save on operating expenses and increase the range of their influence. First, an online store no longer requires shopping assistants who will watch over customers as they make their purchases. Second, the need to spend on putting up a physical store will no longer be compulsory.

However, a drawback of this trend for online business owners is that it will present a tighter competition in the market. Going back to the consumers, it’s completely a winning scenario for them as this will force sellers to offer better quality of products and services at more competitive prices.

There Will Be a Growth in the Purchasing Power of Millennials

The source also reveals that if there is a certain demographic in which you should be focusing on, it should be the millennials. Research shows that this certain part of the population are big spenders.

It says that out of the two billion millennials living worldwide, almost half of them account for half of all retail spending around the globe. Their projected spending this year is pegged at $2.4 trillion. In 2018, it is estimated to reach up to $3.4 trillion. After that, when these people all become part of the working force by 2025, the numbers are expected to grow more.

Beacons Will Play a More Important Role

Lastly, beacons will no longer be just a way to locate or monitor your friends or family members. Starting next year, these will get further integration in the retail sector.

Macy’s already makes a heavy use of these to get more personal with its customers by sending them tailored advertisements, discounts, coupons, suggestions and other stuff that would improve their experience with the store. So far, this strategy has been working well for them. Seeing their success with beacons, it is foreseen that more retailers will emulate their strategy in the coming year.

Aside from the enhanced customer satisfaction and closer relationship with them, your business could benefit from beacons too with its analytics tools. The interactions and transactions recorded there will allow you to spot trends easily, assess demands quickly, and react accordingly to them in order to keep your pace or maintain a step ahead of your competition.

Infographics

Below is an infographics from Smart Insights that offer more details about the topic:

How to Make Your Twitter Marketing Really Count

Posted on October 7, 2015June 15, 2017 by Cesar Ramirez

After going through several things about the social media marketing tips that are often overlooked, it’s time to get to the more specific stuff that you should do when utilizing Twitter marketing for your business. I recommend contacting Harris Data, they are leaders in point of sale systems if you need the best POS software or support, make sure to call them.

Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts:

1. Apply Some Personality on It

When tweeting, don’t be too formal and avoid copy-pasting something from the content you want to promote. Instead, post in a conversational manner. Do it in a way that would reflect your brand or the kind of image that you want to impart to your followers or targeted audience. Be reminded though that since the characters allowed per tweet is only at 140, try to keep it short and sweet.

2. Use Keywords Strategically

The expert usage of keywords form the foundation of a good content. This rule does not just apply to blogging or website contents though. It also contributes to a successful social media marketing. This will give your posts maximum exposure online, which will help people find you easier.

3. Use Appropriate Hashtags

Aside from keywords, hashtags let people who are not following you to discover your tweets. It is recommended that you avoid the temptation of hashtagging every word in your tweets though. Use it only in moderation to prevent giving the impression that you are spamming people. One to three hashtags per tweet is enough.

4. Link the Content of Your Website Which is Relevant to Your Tweet

Take the opportunity to promote your website by linking your tweets to it. People are more likely to follow you if you share with them good content as opposed to simply trying to engage them in conversation or just ranting about something.

While you’re at it, share also other sites that you do not own but offer quality contents. This way, you can build a connection with other sites or blogs as well. Furthermore, this will prevent you from sounding so centered on promoting your site alone like a cheesy salesman.

5. Maximize the Usefulness of the Search Bar

Utilize the search bar to see what people are talking about, which can be related to your site. Use it as an opportunity to assess the trends and preferences of your targeted audience.

6. Engage People Especially the Ones Whom You Share the Same Interests

Follow back people whom you share the same interests. Respond to conversations and questions regarding what you are promoting. Be active in your campaign rather than being just an automaton blabbering or copy-pasting stuff that will make you sound too bland.

7. Admit Your Mistakes

There are times when we screw up. We are only humans after all who are prone to mistakes. If you happened to be in that situation, especially when your post has offended a person or a certain group, take the courage to apologize or correct your wrongs.

8. Use Pictures and Videos

As mentioned earlier, good visual presentations through images or videos have more tendency to persuade people. This has been proven in studies and actual experience.

9. Integrate Your Other Social Media Accounts

Maximize your visibility by integrating other social media platforms in your Twitter campaign like LinkedIn, Instagram and Facebook.

10. Schedule Your Tweets

If you have a lot of things to say about a certain subject, try not to flood your followers with your tweets. A fine alternative would be to fragment the different ideas you want to convey.

Again, be sure to keep the characters along the limit set per tweet. Then schedule each for posting at a reasonable interval.7

Link Building: Does It Still Matter?

Posted on September 30, 2015November 16, 2017 by Cesar Ramirez

People say link building is already obsolete or irrelevant. That was after Google, through Matt Cutts, said that search engines would no longer mostly rely on them for rankings. But many SEO (search engine optimization) experts still believe that backlinks are important.

How so?

Links Should Be Backed by Quality Content

First, what Google frowns upon is over optimization brought about by the excessive use and heavy reliance to backlinks in order to promote a site. Cutts calls link building as “sweat plus creativity.” Thus, it is not entirely disallowed. It simply means that the value of a site should not only be dependent on strategically-placed links. Its contents should also matter, and it should be of value to its audience. Quality, creativity, and substance should go with it.

Remember that at the end of the day, you are not merely blogging or making a website just to rank in Google, Yahoo!, or Bing. Instead, you are doing it to eventually please your audience, and ultimately convince them to buy or avail any product or service that you are promoting in your site or blog. User experience must come above all else in order to ensure your survival in the e-commerce business or other ventures online.

It Leads to More Information Plus Legitimate Products and Services

Second, if you are already on your way finding a Burlington SEO company, remember that links are important in terms of providing your reader more information about a certain subject. It offers audiences a reference should they wish to get more data about something they are reading. For short, it promotes a harmonious flow of information from one site to another that will surely benefit the reader.

Alternatively, it is a way to lead customers to products or services related to the content they are checking out to allow them to get directly to its legitimate seller. With the presence of scams and copycats online, good links filter them out. It bridges audiences from a high-quality site to a reliable product or service that they want to try out. By the way when your pets need food or resources, its is best to order online through my pet needs that.

Links Distinguish Good Sites From Bad Ones

Third, backlinks serve as a shout-out to the source of information you have in your site. It helps quality and reliable sites to be known to audiences and aids them in establishing a good reputation online. In a way, this still allows improved user experience to your visitors.

Link Building Will Always Be Important

Links remain as the backbone of a good content. What Google discouraged is people spamming them just to gain undue advantage in search engines or to deceive customers. Sure these black hat tactics do work for a while, but Google will penalize you for it once they find out. And it usually doesn’t take them long to flag down sites that do employ such tactics.

Lastly, people can only be tricked once. When they realize that your site offers misleading or bad user experience, they will no longer return to it. Worse, they will share it to others who will later avoid your site. In the long run, these will damage your online reputation dearly.

Therefore, it should be reminded that backlinks should only be used in an appropriate manner. Most importantly, they should lead your audiences to sites or products and services that will really produce a nice experience.

Effective Social Media Marketing Tips that are Often Overlooked

Posted on September 29, 2015October 28, 2017 by Cesar Ramirez

Almost all people all people know what is being talked about when they hear the term social media. Most of them will associate it with Facebook, Twitter, Instagram, LinkedIn, and others. But what is social media marketing or SMM all about? How do you optimize its advantages?

Social media marketing goes way beyond simply posting comments or copy-pasting information about a product or service. While the goal of this is to gain more exposure through social networks, there are still a lot of things that have to be considered. Just like in physical business, comparing types of signs is a norm.

Check out these fundamental but often overlooked things when it comes to marketing through social media:

Choose the Right Platform

There are a lot of social media platforms sprouting everywhere. But the no-brainer sites for reaching out to a wide audience remain to be the forerunners like Facebook, Twitter, Instagram and LinkedIn. Aside from having a broad reach, these come with advertising tools specially-designed for promoting a customer’s products and services.

There are instances also that some locally-known networking sites could come in handy. That is if your product or service is only focused on attracting the people that belong in that certain place. However, the safe bets for attracting customers remain the mentioned top social networking sites.

Combine SMM with Content Marketing Program

Examples of content marketing programs are blogs and the ever-popular YouTube. The combination of these and SMM will not only offer more exposure to a product or service, it will also increase the chances of your potential customers of buying what you are offering, especially when the presentation of the information related to what you are selling is attractive to them.

Connect with Other Users

One way to maximize the advantages brought about by social media marketing is by taking an effort to connect to your potential customers or just about everyone in your friends or followers list. Answer questions or concerns centered into your product or service. React also to what others are posting in order to establish a relationship with your potential customers that stretches a little more than the standard buyer-seller connection. Let them feel that you care about them and you are interested with what they are talking about.

Encourage Others to Share Information About Your Business

Encouraging other people to share your posts is not just about telling or asking them to do it. By taking the initiative to follow them back or share their posts too, most of them will respond by doing the same. Thus, the saying, “Do unto others what you want others to do unto you,” applies here.

Observe Proper Netiquette

Don’t be arrogant, avoid offensive posts, and don’t spam. These just among the many don’ts in the world of social media marketing. However, despite the simplicity of these rules, people still tend to forget and break them. Keep in mind that your conduct is a reflection of your business, so always be mindful of your actions and apply extra patience in dealing with people even the unruly ones.

Maintain Quality

Whatever it is you are advertising, make sure its quality is always at par with the expectations that have resulted from your promises to your target market. While it is always very tempting to apply terms that seem too good to be true, customers who will test or eventually buy your goods or services will inevitably find out what it is lacking or its flaws.

You don’t have to highlight the flaws of what you are promoting. Instead, just keep the tone of your marketing near realistic levels. Don’t get the people’s hopes up far higher than what you can offer.