Goodbye Mark Hoverson…

Hello Friends,

It’s been a minute. I know. Bare with me I’m sorry to have to be a stranger online. Frankly my wife and I have been slammed with our e-commerce business and homeschooling the boys. Additionally, I’ve been through a lot in the last 3 years. We’ll get back to me in a follow up email later.

In 2010, I met a dear friend, Mark Hoverson at a Jeffery Combs event — More Heart Than Talent. I felt an instant connection with Mark Hoverson. We were never in a company together but he was always a friend and a mentor to me online and off.

Mark and me in 2011 at a Las Vegas Marketing Event

I can text or call him to ask for business advice and as I attended many of his webinars, I noticed something awesome that nobody was doing. He was drawing on the screen like a 5 year old. I sat there and was thinking to myself, why is this guy drawing? Later on he shared with me the book (The Back of The Napkin by Dan Roam) that made him draw and the purpose of that drawing lead to my next point. He was always giving a lot of himself. Shared so much value that I felt like I owed him at least this….

In October of 2017, because I had Mark Hoverson on my cell phone saved, he showed up on my Snapchat Feed. I was in shocked on how skinny he had gotten. I had no idea he had a very unique cancer. He was given 4-6 weeks to live and ended up living an additional 4 years.

Support his family here:

Mark’s heart was unique. He loved the industry of helping people hit their maximum potential. His heart was in the right place and hundreds and thousands of people came across Mark Hoverson online one way or another.

I’m reaching out to you in the kindness of supporting his family he left behind on their medical bills. He left a very unique video that I haven’t seen anyone with cancer leave behind. He left you and me a message. That message can be found on his GoFundMe page (

When I spoke to Mark last, he and I had an awesome phone conversation. He was more concerned about my well being of achieving greatness than he was discussing his cancer. As a matter of fact he called it his “little sickness.” In my opinion he lived a fullness of life with his business and family.
I’ll miss you Mark. My heart aches but know you’re a lover of Jesus Christ and you’re in a place of no suffering.
It’s good to be writing again old friend, I hope you haven’t given up on me quite yet my friend…

Chat soon,

Cesar Ramirez

P.S. Please support The Hoverson family. Mark Hoverson? was a dear friend I met back in 2010 in Dallas, Texas at a business networking event. He left behind his beautiful wife and 4 children. Cancer bills as you can image are astronomical. Thank you and any little bit helps to get closer to their goal! Support his family here:

Maui Vacation 2017 Doing It Right on a Budget

Hello my friends,

You either stumbled upon this post during a Google search or you are one of our faithful followers on our list. You can subscribe at anytime in one of the boxes on this page or far down on the page.

So here’s my Maui story. Can you believe I, Cesar Ramirez, finally turned the big 4 0. Yeah, forty years old and I can’t even tell you that I feel any different, but I can tell you that I have yet many goals to accomplish. It all started in early summer of June 2017. I was planning a 40th birthday party in a local winery that I formally DJ at called The Temecula Coach House for my family and friends. I thought it’d be nice to get family and friends over to celebrate a pretty huge year. It may even be called over the hump for some. Then I realized that I may not spend the quality of time I wish to with my 3 sons and wife…

So during a snapchat session, I was watching a couple in June 2017 that were posting sunset videos of Maui, Hawaii. And I was like, wow, that would be awesome. I asked the snapchatter, hey when is a good time to start planning a vacation like this? He said 5 to 6 months ahead of time. And at that moment I realized, that’s it!!! December 8th is my 40th and 6 months from now I will be prepared to pay this trip off :-). I shopped around different sites and came across package deals from Costco, Travel sites and so on and I found that it would be good to break down my reasoning for not picking an all-in-one package.

#1 – Hotel – AirBNB – Why? Because I have a family of 5 and the 2 bedroom 1 bath apartment we got is amazingly big compare to hotel space. It has a full size fridge and we stored food we cooked with for the week. Saving big money on not eating out. – 7 Days costs us just around $1100 for stay and about $400 in groceries.
#2 – Car to get around – Since I have a lot of points with Avis, I decided to take advantage of this and I got to save about $350 renting a van for a family of 5. You may not need such a big space.
#3 – Flights – I went through AAA since I have a membership and the flights cost us just below $450 each. Total = $2250

Costco Price= $5500   | Me shopping around price= $3700.
#4 – Paid Events to do with the kids and wifey – broken down below (I avoided Time share activities since I value my time.) There we paid a small amount more to dictate our vacation our way.

We left Saturday morning at 6am from San Diego and had a 1 hour layover in Los Angeles (LAX). We arrived in Maui 5 hours later. Remember Hawaii Time goes back 2 hours. So set your clock back if you’re coming from California 2 hours or more if you’re coming from elsewhere.

Sunday Day: We are devout practicing Catholics so we attended early morning Mass at Christ The King Catholic Church.


Christ The King Church Maui, HI

Christ The King Church Maui, HI


Christ The King Church Maui, HI

Christ The King Church Maui, HI

Christ The King Church Maui, HI Ramirez Family

Christ The King Church Maui, HI Ramirez Family




























The first event we did after our car rental and checking into our hotel was the Maui Aquarium. Since you’re on an Island, I recommend educating yourself on the sea life around you. They have a 15% discount if you buy your tickets online. We ended up buying and booking there on the spot. Remember, it’s not what you make but what you keep. We really enjoyed this show and I recommend getting the audio commentary so that you know the history of what is what. A great spot to take pictures next to the yachts and boats.

My sister Veronica assisted with some of the must do places. I will cover these in a few… Thanks sis!

So I have a friend who I’ve known since 6th grade. She was someone who I actually had a crush in for all of my middle school years. That’s besides the point but she knows Maui, Hawaii and I decided to ping her on Facebook because she’s a great friend. Chantelle is awesome and recommended some great spots… accept this one. She didn’t recommend the Road to Hana. We actually had 2 people tell us they didn’t but we did it with fashion. There’s an app called The Gypsy Guide of the Road to Hana. I highly recommend spending the $5 and getting it from the app store. You learn the history and the travels to the Road to Hana. Here are some of our pictures from this amazing trip… And yes, planning ahead by reading this post is key to winning a bad ass trip to Maui….


Don’t these pictures look like a fake backdrop? Seriously though!

Ok so enough with this awesomeness. I absolutely unequivocally believe you deserve the best. And YOU do.

Xochilt, myself, Lil Cesar, Adam, and Luke believe it also!

When you’re spending time in Paradise. Oh my goodness, time just suddenly stops and calls for you. Why would you have it any different?




We visited Our Lady of Guadalupe on her Feast Day Dec 12th. It’s amazing that Maui’s Catholic Church honors her appearance in Mexico in the 1500s. Respect!

You must try the Gelato on Front Steet! We also Enjoyed the Pizza!



More to come stay tune…

ES 005: Interviewing a Million Dollar a Month Man on FBA Sales

ES 005: Interviewing a Million Dollar a Month Man on FBA Sales

In today’s Episode, I am bringing out
Mike Collins. Mike coached the Gillman’s on Amazon
FBA and how to private label. So this will be a
continuation for those that like to take their
e-commerce business to the next level by building a
brand name and selling that brand name for high

I was introduced to Mike by the Gillmans
and received a screenshot of one of his student’s account
that shows they produced $1 million in 1 month. Now
total disclaimer here, you may or may not achieve that
much from your eCommerce Sales.

This information is for educational purposes only
on what is possible.

Mike’s Amazon Course and Team Can be Found at

Cesar Ramirez

ES 004: Gillmoney’s Story of how they went to full-time work at home parents

ES 004: Gillmoney’s Story of how they went to fulltime work at home parents

In Q4 of 2014, my wife Xochitl and I had the pleasure of reaching out to YouTubers Dave and Sarah Gillman.

They run a channel called Gillmoney and I really like their humble approach of reaching out and helping others. They are the great example of giving 80% free value. Maybe they offer more free value than 80% but what it comes down to is that they have helped us get excited in growing our eCommerce business finding goods offline as well as online through Alibaba and selling on Amazon. We took a lot of our online only drop shipping business of and started teaching what we learned of FBA to those folks on our team. We offer our own training there at EDS and we cover both selling on eBay as well as Amazon (For our advanced members)

Enjoy this episode of Embedded Strategies with the Gillmans.

Gillmoney Course – – How they’re making 6 figures+  a month.

Cesar Ramirez


ES 003: Justin Christianson from

ES 003: Justin Christianson from

From losing over 40lbs, quitting alcohol substance abuse and just focusing on his core values of
success, Justin is definitely someone you deserve to surround yourself with.

Justin is somebody that I met back in 2010 at an Internet Marketing Convention
in Las Vegas. I heard him speak and I knew that he was being a genuine real person.
I had reached out to him on Facebook and we got connected and became good friends over
the years. He shared with me nuggets that have helped me not just in my Internet Marketing,
Network Marketing, but traditional businesses as well. I still apply these techniques today
that have allowed me generate quality leads for my businesses.

Connect with Justin:

You can get more information his company at


Book recommended by Justin: (The Slight Edge by Jeff Olson)