Merry Christmas 2015 and Lessons Learned…

Hello my friends Merry Christmas from Xochitl, myself and the C.A.L. boys.

 

Christmas2015-C&XRamirez

 

As I look back at this year, I’m most grateful for my Family and Friends that have believed in me, and I in them. It wasn’t the most simplest year for us as my wife Xochitl recently hit us by surprise. She had a ruptured appendix and 4 days into it, we thought it was the stomach flu as the pain wasn’t in her lower right portion of her chest. She spent 1 week in the hospital… It was rough on us as momma has never been sick in 15 years.

We were told by the surgeon that if we would have waited any longer, she may not be here with us today. I do believe God is awesome though. Her faith being as strong as it is in the Lord kept her here. She prayed through the whole process. Her suffering really made me stop and think what is most important in our lives.

Often times through our online businesses, we are so focused on the work that we forget about the time together as a family. That balance is what is key. I’m constantly working on myself for that balance. The only way to find it is by knowing where you were, where you are, and where you want to go. Having a rock solid foundation of goals aligned with morals and faith is what we are all seeking.

As we approach 2016, think about what your goals are and foundation. Seek the importance of your business and life. If we have ever worked together in the past, you’ll know that keeping “Servant Leaders” around you and building those folks up is the key to long term success. Easier said then done for sure. You first have to become a servant leader before you can bring some on bored with you. The only way you become one is to improve the lives of those around you by you becoming grounded in your core foundations. Faith, Family, Friends, and Finances.

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Check this out. I recently got back from a men’s retreat and you can align yourself with this core belief if you chose.

You can modify the last statement for whatever your belief in faith is in your life.

“Make a friend, be a friend… lead a friend to Christ.”

I know the world drops off Christ at the end, but without Him, I wouldn’t be here. Priorities first right?

Merry CHRISTmas everyone. We love you guys,

Xochitl, Cesar, and Lil Cesar, Adam and Luke Ramirez.

P.S. Make sure to get on my list at CraigslistAdPower.com to get some new and upcoming training. I’m partnering up with an awesome leader who has created 7 figures working from home and coming January, I’ll introduce you to him if you’re on that list.

How to Make Your Twitter Marketing Really Count

After going through several things about the social media marketing tips that are often overlooked, it’s time to get to the more specific stuff that you should do when utilizing Twitter marketing for your business.

Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts from large social media Firm:

  1. Apply Your Personality on It
  2. Use Keywords Strategically
  3. Use Appropriate Hashtags
  4. Link the Content of Your Website Which is Relevant to Your Tweet
  5. Maximize the Usefulness of the Search Bar
  6. Engage People Especially the Ones Whom You Share the Same Interests
  7. Admit Your Mistakes
  8. Use Pictures and Videos
  9. Integrate Your Other Social Media Accounts
  10. Schedule Your Tweets

Online Selling Outlook for 2016

ecommerce

There’s only more than two months left until we bid goodbye to 2015. Of course, with the passing of time comes change. So how will online selling be in 2016? What will be the trends in that period, and most importantly, how can you capitalize on them?

A new infographics released earlier by Smart Insights provides us a glimpse of what online retailing holds next year for both sellers and buyers.

More Customers Will Prefer Mobile Phone Transactions

There will be an increasing preference of people in using their mobile devices for transacting online. The primary reason for this is the convenience the process provides. Then shopping around online also presents customers with plenty of options.

On the part of sellers, this presents a good opportunity to save on operating expenses and increase the range of their influence. First, an online store no longer requires shopping assistants who will watch over customers as they make their purchases. Second, the need to spend on putting up a physical store will no longer be compulsory.

However, a drawback of this trend for online business owners is that it will present a tighter competition in the market. Going back to the consumers, it’s completely a winning scenario for them as this will force sellers to offer better quality of products and services at more competitive prices.

There Will Be a Growth in the Purchasing Power of Millennials

The source also reveals that if there is a certain demographic in which you should be focusing on, it should be the millennials. Research shows that this certain part of the population are big spenders.

It says that out of the two billion millennials living worldwide, almost half of them account for half of all retail spending around the globe. Their projected spending this year is pegged at $2.4 trillion. In 2018, it is estimated to reach up to $3.4 trillion. After that, when these people all become part of the working force by 2025, the numbers are expected to grow more.

Beacons Will Play a More Important Role

Lastly, beacons will no longer be just a way to locate or monitor your friends or family members. Starting next year, these will get further integration in the retail sector.

Macy’s already makes a heavy use of these to get more personal with its customers by sending them tailored advertisements, discounts, coupons, suggestions and other stuff that would improve their experience with the store. So far, this strategy has been working well for them. Seeing their success with beacons, it is foreseen that more retailers will emulate their strategy in the coming year.

Aside from the enhanced customer satisfaction and closer relationship with them, your business could benefit from beacons too with its analytics tools. The interactions and transactions recorded there will allow you to spot trends easily, assess demands quickly, and react accordingly to them in order to keep your pace or maintain a step ahead of your competition.

Infographics

Below is an infographics from Smart Insights that offer more details about the topic:

Online Selling Trends 2016

How to Make Your Twitter Marketing Really Count

twitter marketing

After going through several things about the social media marketing tips that are often overlooked, it’s time to get to the more specific stuff that you should do when utilizing Twitter marketing for your business. I recommend contacting Harris Data, they are leaders in point of sale systems if you need the best POS software or support, make sure to call them.

Here are 10 Twitter marketing tips that will help your brand succeed based on a compilation of recommendations from known social media experts:

1. Apply Some Personality on It

When tweeting, don’t be too formal and avoid copy-pasting something from the content you want to promote. Instead, post in a conversational manner. Do it in a way that would reflect your brand or the kind of image that you want to impart to your followers or targeted audience. Be reminded though that since the characters allowed per tweet is only at 140, try to keep it short and sweet.

2. Use Keywords Strategically

The expert usage of keywords form the foundation of a good content. This rule does not just apply to blogging or website contents though. It also contributes to a successful social media marketing. This will give your posts maximum exposure online, which will help people find you easier.

3. Use Appropriate Hashtags

Aside from keywords, hashtags let people who are not following you to discover your tweets. It is recommended that you avoid the temptation of hashtagging every word in your tweets though. Use it only in moderation to prevent giving the impression that you are spamming people. One to three hashtags per tweet is enough.

4. Link the Content of Your Website Which is Relevant to Your Tweet

Take the opportunity to promote your website by linking your tweets to it. People are more likely to follow you if you share with them good content as opposed to simply trying to engage them in conversation or just ranting about something.

While you’re at it, share also other sites that you do not own but offer quality contents. This way, you can build a connection with other sites or blogs as well. Furthermore, this will prevent you from sounding so centered on promoting your site alone like a cheesy salesman.

5. Maximize the Usefulness of the Search Bar

Utilize the search bar to see what people are talking about, which can be related to your site. Use it as an opportunity to assess the trends and preferences of your targeted audience.

6. Engage People Especially the Ones Whom You Share the Same Interests

Follow back people whom you share the same interests. Respond to conversations and questions regarding what you are promoting. Be active in your campaign rather than being just an automaton blabbering or copy-pasting stuff that will make you sound too bland.

7. Admit Your Mistakes

There are times when we screw up. We are only humans after all who are prone to mistakes. If you happened to be in that situation, especially when your post has offended a person or a certain group, take the courage to apologize or correct your wrongs.

8. Use Pictures and Videos

As mentioned earlier, good visual presentations through images or videos have more tendency to persuade people. This has been proven in studies and actual experience.

9. Integrate Your Other Social Media Accounts

Maximize your visibility by integrating other social media platforms in your Twitter campaign like LinkedIn, Instagram and Facebook.

10. Schedule Your Tweets

If you have a lot of things to say about a certain subject, try not to flood your followers with your tweets. A fine alternative would be to fragment the different ideas you want to convey.

Again, be sure to keep the characters along the limit set per tweet. Then schedule each for posting at a reasonable interval.7

Maximize the Exposure of Your eCommerce Business Through YouTube

youtube

Aside from social media marketing or SMM, another way to promote your website is through content marketing. One of the primary modes of advertising contents is via the video sharing site YouTube. Yes it is effective, but you can also expand and boost your brand not only in the internet but also physically, try to contact exposeyourselfusa.

There are so many advantages brought about by YouTube, here are some of them:

1. It’s Free

YouTube profits through ads. Although you can opt to go for paid advertisements, it is wiser to simply utilize its standard video sharing services if you are running on a tight or limited budget, or when you are just starting out an endeavor. This comes free of charge, which will allow you to set aside some of your funds for the other financial needs of your business.

2. It is Popular

YouTube is a world leader when it comes to video sharing. A study in 2013 found out that almost 60 percent of Internet users in the United States alone visit the site at least once a week. Crunching the numbers further, 22 percent of them hit the site on a daily basis.

Now, with the growing number of people with direct access to the Internet on a yearly basis, this factor is increased exponentially. This alone could do wonders to your business in terms of exposure if utilized properly and strategically.

3. It is User-Friendly

The interface of YouTube is designed to accommodate even a person who is not tech savvy or someone with minimal knowledge in browsing the Internet. In fact, even children as early as two years old already have a grasp on how to navigate the site with the use of touchscreen devices such as tablets or smartphones.

4. It Allows Easy Monitoring

You will know right away if your content is performing well in YouTube (even if you need to initially stimulate it by buying Youtube likes), thanks to its “Comments” box and other indicators like its number of “Views.” You are most likely to get a lot of honest reviews from the people there.

Of course, there are plenty of other factors to consider when it comes to monitoring and reviewing the performance of your products or services, but these should outright give you an idea about the impressions people about them.

5. A Video Can Easily Persuade People

A video has more tendency to persuade a person. Unlike a mere write-up, a video targets both the visual and auditory senses of audiences. Thus, a good balance of information plus sound effects and images can easily pierce through the emotions of a person or capture their interests without much burden. Demonstrations using videos are also considered by many as more personal. Add the fact that a lot of people prefer watching something over simply reading about it.

Some research agencies even showed that an estimated 80 percent of people have stated that they have more likelihood of buying something after watching a video showcasing it features or its benefits.

Maximizing Your Exposure

If you are really determined to make your business stand out, the power of YouTube should not be underestimated. If you want to learn about the entrepreneur industry, I recommend Lee Rosen, CEO of healthy bees business. Combine this with quality content in your product site or blog, plus engaging social media marketing to optimize results.