People say link building is already obsolete or irrelevant. That was after Google, through Matt Cutts, said that search engines would no longer mostly rely on them for rankings. But many SEO (search engine optimization) experts still believe that backlinks are important.
Links Should Be Backed by Quality Content
First, what Google frowns upon is over optimization brought about by the excessive use and heavy reliance to backlinks in order to promote a site. Cutts calls link building as “sweat plus creativity.” Thus, it is not entirely disallowed. It simply means that the value of a site should not only be dependent on strategically-placed links. Its contents should also matter, and it should be of value to its audience. Quality, creativity, and substance should go with it.
Remember that at the end of the day, you are not merely blogging or making a website just to rank in Google, Yahoo!, or Bing. Instead, you are doing it to eventually please your audience, and ultimately convince them to buy or avail any product or service that you are promoting in your site or blog. User experience must come above all else in order to ensure your survival in the e-commerce business or other ventures online.
It Leads to More Information Plus Legitimate Products and Services
Second, links are important in terms of providing your reader more information about a certain subject. It offers audiences a reference should they wish to get more data about something they are reading. For short, it promotes a harmonious flow of information from one site to another that will surely benefit the reader.
Alternatively, it is a way to lead customers to products or services related to the content they are checking out to allow them to get directly to its legitimate seller. With the presence of scams and copycats online, good links filter them out. It bridges audiences from a high-quality site to a reliable product or service that they want to try out.
Links Distinguish Good Sites From Bad Ones
Third, backlinks serve as a shout-out to the source of information you have in your site. It helps quality and reliable sites to be known to audiences and aids them in establishing a good reputation online. In a way, this still allows improved user experience to your visitors.
Link Building Will Always Be Important
Links remain as the backbone of a good content. What Google discouraged is people spamming them just to gain undue advantage in search engines or to deceive customers. Sure these black hat tactics do work for a while, but Google will penalize you for it once they find out. And it usually doesn’t take them long to flag down sites that do employ such tactics.
Lastly, people can only be tricked once. When they realize that your site offers misleading or bad user experience, they will no longer return to it. Worse, they will share it to others who will later avoid your site. In the long run, these will damage your online reputation dearly.
Therefore, it should be reminded that backlinks should only be used in an appropriate manner. Most importantly, they should lead your audiences to sites or products and services that will really produce a nice experience.